Today in luxury marketing – Appellate court tosses out LVMH’s claim against spoof brand My Other Bag; Is the world becoming over-monogrammed?; Owner of “Rich Girls Collection” Instagram account caught after buying $400K of designer handbags, returning fakes instead; Why Eastern Europe will be 2017’s hot travel destination.
As credit card security is a substantial worry for today’s customers, every $10.50 out of $100 of luxury goods is at risk for fraud as per PYMNTS.com’s Global Fraud Attack Index.
There is no industry where the essential tension of online fraud prevention is more apparent and more pressing than luxury goods.
Fashion ecommerce has shown no signs of slowing, with online purchases expected to more than double to $3.5 trillion by 2019, and with that, fraudulent sales have kept up the pace, according to a new report by Riskified.
Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.
Although ecommerce fraud has stabilized in recent years, the battle waged by fraudsters has grown increasingly complicated and retailers are not keeping up, according to a report by Forrester Research.
With all of the talk on mobile payments and mobile commerce, NFC and the new Apple Passbook, it is interesting that no one is talking about mobile commerce fraud.
Mobile devices are changing the way consumers interact with online retailers. But mobile behavior is proving to be an irresistible target for cyber-criminals.
Designer Marc Jacobs has charged former chief operating officer Patrice Lataillade with falsifying the company’s financial performance to increase his personal bonus in the latest legal skirmish between the two.