Bulgari taps masculinity in fragrance film

Published: February 14, 2013

Italian jeweler Bulgari is tapping masculinity in a short film featuring Australian actor Eric Bana to push its new Man Extreme fragrance.

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Mercedes taps star power in Super Bowl commercial

Published: January 28, 2013

Mercedes-Benz USA is tapping star power for its Super Bowl XLVII commercial with singer-songwriter Usher and model Kate Upton that will debut Feb. 3 during the broadcast on CBS.

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Cartier pushes engagement rings through storytelling

Published: January 18, 2013

French jeweler Cartier is tapping emotional storytelling to push its engagement rings and wedding bands through a short film that tells a dramatic love story about a couple in Paris.

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