Articles Tagged ‘Google’


To move forward, Snapchat must look to Instagram

July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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Google’s AMP meets mobile ads for faster brand experiences

July 22, 2016

With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences.

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Big mistakes that app marketers make daily

July 20, 2016

If you are a marketer or retailer with applications, I have some bad news for you.

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Google brings retailers, users closer with suite of new mobile products

July 14, 2016

With mobile travel and retail shopping searches up nearly 30 percent this year, Google is expanding its mobile search formats for these categories, including adding flight price tracking and product discovery ads.

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Stay on top of mobile search habits to benefit from Google’s “Micro-Moments”

June 8, 2016

The moment you turn off your defenses by turning off your marketing is the moment you give your competition permission to steal your customers.

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Online shopping turns consumers into editors: Moda Operandi co-founder

May 24, 2016

SAN FRANCISCO – Digital has shifted consumers’ purchasing habits, requiring brands to share their story online or risk being left out of the purchase journey, according to panelists at the Financial Times’ Business of Luxury Summit on May 23.

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Google bets big on smartphones to drive VR opportunities

May 20, 2016

With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.

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Brand apps should be transformative or scrapped: Google exec

May 9, 2016

NEW YORK – A Google executive at the Mcommerce Summit: State of Mobile Commerce 2016 May 5 pointed to several truly transformative brand applications but said the majority of marketers, even some really big ones, are struggling to attract and engage users.

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Is mobile search shifting towards greater brand control?

May 6, 2016

Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.

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Print functions as cherry on top of digital content: Facebook panelist

February 18, 2016

NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School.

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