Why Pinterest is a platform that marketers cannot ignore

Published: August 22, 2016

Research has revealed the extent of Pinterest’s commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.

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To move forward, Snapchat must look to Instagram

Published: July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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Google’s AMP meets mobile ads for faster brand experiences

Published: July 22, 2016

With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences.

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Google bets big on smartphones to drive VR opportunities

Published: May 20, 2016

With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.

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Brand apps should be transformative or scrapped: Google exec

Published: May 9, 2016

NEW YORK – A Google executive at the Mcommerce Summit: State of Mobile Commerce 2016 May 5 pointed to several truly transformative brand applications but said the majority of marketers, even some really big ones, are struggling to attract and engage users.

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