App marketing tips for this holiday season

Published: November 30, 2016

The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.

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The Wall Street Journal launches VR app on Google Daydream

Published: November 22, 2016

In the midst of reformatting its print edition, The Wall Street Journal is launching a virtual reality application in hopes that consumers looking for an alternative to cable news will gravitate towards immersive business and financial reportage.

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Top 10 luxury brand mobile marketers of Q3

Published: October 13, 2016

Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both online and bricks-and-mortar conversions.

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Why Pinterest is a platform that marketers cannot ignore

Published: August 22, 2016

Research has revealed the extent of Pinterest’s commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.

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To move forward, Snapchat must look to Instagram

Published: July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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Google’s AMP meets mobile ads for faster brand experiences

Published: July 22, 2016

With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences.

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