German automaker BMW is bringing its vehicles closer to consumers with a new augmented reality platform as part of its ongoing strategy to provide more information to interested customers wherever they are.
Market challenges and global turmoil aside, luxury brands and retailers put “the reason for the season” ahead of overt product pushes for the holidays.
The future of customer service is bright thanks to digital advancements that have brought forth technology-driven solutions.
The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.
In the midst of reformatting its print edition, The Wall Street Journal is launching a virtual reality application in hopes that consumers looking for an alternative to cable news will gravitate towards immersive business and financial reportage.
NEW YORK – Programmatic video had a big year, but the next stop will see it take a mobile-first focus, said an executive from Google in an ad:tech New York 2016 panel hosted by The Drum.
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both online and bricks-and-mortar conversions.
Brands aimed for greater visibility by taking stunts to new heights or innovating search optimization.
A number of fashion brands are hoping to facilitate a direct connection to consumers who are searching for related information on Google.
According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.