Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both online and bricks-and-mortar conversions.
Brands aimed for greater visibility by taking stunts to new heights or innovating search optimization.
A number of fashion brands are hoping to facilitate a direct connection to consumers who are searching for related information on Google.
According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.
Research has revealed the extent of Pinterest’s commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences.
If you are a marketer or retailer with applications, I have some bad news for you.
With mobile travel and retail shopping searches up nearly 30 percent this year, Google is expanding its mobile search formats for these categories, including adding flight price tracking and product discovery ads.
The moment you turn off your defenses by turning off your marketing is the moment you give your competition permission to steal your customers.