Brands reinforced their codes through interactive digital touchpoints and a return to print.
Italian fashion label Gucci is embedding its newfound iconography into consumers’ memories through a gamification effort found within its mobile application.
To stand out from the rest, auction houses, watchmakers and fashion brands all showcased the engagement capabilities inherent to new media.
Kering-owned Saint Laurent is the fastest growing brand on the resale market, according to online consignment marketplace The RealReal.
Luxury Daily’s live news from Aug. 8 – LVMH backs France’s bid for 2024 Olympic and Paralympic Games; Judge dismisses racketeering claims in Gucci’s Alibaba suit; Tom Ford taps Lalique to transform fragrance into objet d’art; Chinese review of Marriott-Starwood merger extended.
Racketeering claims in a lawsuit brought by Kering-owned brands including Gucci and Saint Laurent against Chinese marketplace Alibaba have been dismissed.
Italian fashion house Gucci is sharing its iconography via a pop-up and in-store exclusives at Parisian department store Galeries Lafayette.
Chime for Change, a charity organization founded by Italy’s Gucci, is advancing its mission of bettering women’s lives by organizing a hackathon at Facebook’s California headquarters.
French fashion label Chanel has edged out Louis Vuitton as the most reputable brand, according to a global analysis performed by Brandwatch Analytics.
Luxury conglomerate Kering Group saw its consolidated revenue increase by 5.5 percent on a comparable basis at 5,693 million euros, or $6.3 million, for the first half of 2016.