Today in luxury marketing – US luxury waves bon voyage; Greece says no to Gucci fashion show at Acropolis; Top of the range: 70 years of Courchevel; Tata Motors posts 96pc profit plunge as Land Rover sales decline.
As behavior and society evolves, brands must readily adapt to reach consumers by cause, interest and sentiment.
Luxury Daily’s live news from Feb. 8 – Gucci illustrates New York street ahead of fashion week’s start; Burberry puts collection inspiration center stage at Henry Moore exhibit; Hermès’ “know-how control” leads to $5.75B in sales for 2016; Fabergé will raise prices by 10pc on March 1.
Italy’s Gucci is celebrating the almost-forgotten art form of hand-painted outdoor advertising with a mural in New York’s SoHo neighborhood.
Italy’s Gucci is evoking a softer side of its Bamboo fragrance through a revamped look and corresponding advertising update.
Italian fashion label Gucci is working with Condé Nast men’s magazine British GQ to investigate the influence a particular setting can have on a creator’s vision.
Italian fashion house Gucci is giving consumers a first look at its pre-fall 2017 campaign by opening the curtain on its casting process.
Today in luxury marketing – Gucci looks like fashionable pick for luxury rebound; Lanvin said in talks with Qatari investor; Hurt by note ban, luxury brands seek rental reduction from malls; 2 German, 2 US luxury car makers shut out of best resale value lists.
Luxury Daily’s live news from Jan. 23 – Fashion brands march with women via social media; Gucci celebrates individuality in female-centric collaboration; Lalique links with Singapore Airlines for elevated travel retail; Chaumet puts lens on up-and-coming film talent.
Italian fashion label Gucci is bringing together three of its brand friends for a project, playing off their distinct personalities.