French conglomerate Kering Group, which counts Gucci and Saint Laurent within its stable, has recorded an 11.3 percent increase in its luxury activities for the third quarter of 2016.
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both online and bricks-and-mortar conversions.
Italian fashion label Gucci is blending physical and digital mediums for its latest art project.
Today in luxury marketing – Cartier creates bachelor’s pad pop-up in Hong Kong; Luxury online pawnbroker Borro lent $66M last year against things like this 1954 Jaguar; The 10 commandments of new consumerism; Inside the elaborate world of Gucci’s shows.
Italian fashion label Gucci is bringing together some of its key operations under one roof with the opening of a new workspace in a repurposed aeronautical factory.
Italian fashion house Gucci is continuing its deeply-felt infatuation with British culture for a campaign shot at the home of the Duke and Duchess of Devonshire.
Italian fashion label Gucci’s creative director is continuing to leave his mark with the house’s latest fragrance ad that blends the brand’s essence with edgy content and a celebrity presence.
Brands reinforced their codes through interactive digital touchpoints and a return to print.
Italian fashion label Gucci is embedding its newfound iconography into consumers’ memories through a gamification effort found within its mobile application.
To stand out from the rest, auction houses, watchmakers and fashion brands all showcased the engagement capabilities inherent to new media.