Instagram is following in the footsteps of its parent company, Facebook, with the introduction of Instagram Live, providing an opportunity for brands to connect with millions of Instagram users in a more organic, unstructured way.
U.S. fashion brand Marc Jacobs has retooled its “Cast Me Marc” casting call to find the brand’s next beauty vlogger.
Italian fashion house Prada is asking viewers to decode what is experience, what is memory and what is dream in a silent short film collaboration with writer/director David O. Russell.
Kate Spade, JackThreads and Warby Parker will be the first to usher in Instagram’s major move to commerce, allowing users to shop products featured in photos in a way that mirrors user behavior, which could mean social media shopping may finally see the adoption rate previously expected.
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both online and bricks-and-mortar conversions.
French couture house Christian Dior is wielding tools that resonate well with modern audiences on Instagram, leading up to its spring/summer 2017 collection reveal.
Social media continues to be pervasive for New York Fashion Week, with numerous brands employing social for direct-to-consumer selling, according to L2.
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
Barneys New York, Selfridges and Fortnum & Mason are a few of the brands quick to adopt Instagram stories, but many luxury marketers have yet to take on Snapchat.
Lord & Taylor and Anthropologie are two of the retailers seeking to piggyback on the popularity of resolving customer service issues on social media by leveraging Instagram’s new contact button, which enables users to visit a brand’s bio and contact a representative directly via email, text or phone call.