LVMH’s Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.
Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.
LVMH’s Sephora and retailer Macy’s are just a few of the marketers flocking to Instagram’s new Stories feature, which offers better visibility compared to Snapchat.
German automaker BMW is bringing families together as it showcases its vehicles’ full potential.
U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.
Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
Details as small as the colors in an Instagram photo can influence engagement, according to a study by Cortex.
Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.
French couture house Christian Dior took followers on a weeks-long Insta-documentary starring brand ambassador Marion Cotillard.