U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.
Articles Tagged ‘Instagram’
Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
Details as small as the colors in an Instagram photo can influence engagement, according to a study by Cortex.
Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.
French couture house Christian Dior took followers on a weeks-long Insta-documentary starring brand ambassador Marion Cotillard.
LVMH-owned Domaine Chandon is cultivating the guest list for its inaugural American Summer Fete in New York from its Instagram community.
Today in luxury marketing – Instagram creates business profile; The lipstick index has a luxury twist; Lucia Pica, Chanel’s makeup maverick; Gucci in Westminster: Blasphemy or blessing?
SAN FRANCISCO – Influencers can boost a fashion brand’s awareness and appeal, but the most effective partnerships are organic rather than bought, according to panelists speaking at the Financial Times’ Business of Luxury Summit.
Instagram’s recent rollout of swipeable carousel advertisements underscores the momentous shift to video marketing on mobile and also signals the need for innovative storytelling that makes use of new creative assets instead of repurposing existing content.