Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection

Published: August 26, 2016

LVMH’s Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.

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Millennial women and visual platforms

Published: August 16, 2016

Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.

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Branded, sponsored content are working in early efforts to evade ad-blocking

Published: July 25, 2016

Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.

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To move forward, Snapchat must look to Instagram

Published: July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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