Articles Tagged ‘Instagram’


Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy

July 25, 2016

U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.

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Branded, sponsored content are working in early efforts to evade ad-blocking

July 25, 2016

Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.

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To move forward, Snapchat must look to Instagram

July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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Medium aquamarine and palaces, not people, boost Instagram engagement: report

July 18, 2016

Details as small as the colors in an Instagram photo can influence engagement, according to a study by Cortex.

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Understanding social media can help marketers develop versatile creative: Facebook

July 15, 2016

Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.

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Dior shares a day in the life of ambassador via mini documentary

July 13, 2016

French couture house Christian Dior took followers on a weeks-long Insta-documentary starring brand ambassador Marion Cotillard.

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Chandon to host its squad at invite-only fete in New York

June 14, 2016

LVMH-owned Domaine Chandon is cultivating the guest list for its inaugural American Summer Fete in New York from its Instagram community.

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Instagram, lipstick sales, Lucia Pica and Gucci – News briefs

June 6, 2016

Today in luxury marketing – Instagram creates business profile; The lipstick index has a luxury twist; Lucia Pica, Chanel’s makeup maverick; Gucci in Westminster: Blasphemy or blessing?

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Money is a byproduct of doing something great: Frame co-founder

May 25, 2016

SAN FRANCISCO – Influencers can boost a fashion brand’s awareness and appeal, but the most effective partnerships are organic rather than bought, according to panelists speaking at the Financial Times’ Business of Luxury Summit.

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Instagram’s video carousel ads a chance to spin creative stories

May 17, 2016

Instagram’s recent rollout of swipeable carousel advertisements underscores the momentous shift to video marketing on mobile and also signals the need for innovative storytelling that makes use of new creative assets instead of repurposing existing content.

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