Direct-to-consumer takes hold of NYFW 2016: L2

Published: September 26, 2016

Social media continues to be pervasive for New York Fashion Week, with numerous brands employing social for direct-to-consumer selling, according to L2.

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Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection

Published: August 26, 2016

LVMH’s Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.

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Millennial women and visual platforms

Published: August 16, 2016

Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.

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Branded, sponsored content are working in early efforts to evade ad-blocking

Published: July 25, 2016

Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.

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