Instagram remains one of the most fertile grounds for brand engagement, but navigating algorithmic changes in its news feed will be one of their primary challenges in the new year, according to a new report from L2.
French atelier Christian Dior is one of many luxury brands that are catering to niche audiences with separate social accounts for various departments, such as Dior’s new Instagram dedicated to menswear.
Luxury Daily’s live news from Jan. 10 – Omega leverages Instagram for limited-edition purchase path; Nordstrom strengthens omnichannel objectives via new innovation executive; Chanel taps former CFO for beauty position; Hearst will implement new strategies to keep momentum going in 2017.
Swiss watchmaker Omega has turned to Instagram to facilitate sales of a newly released, limited-edition timepiece.
Italian fashion label Fendi is counting down the days until Christmas through interactive stories on Snapchat and Instagram.
Instagram is following in the footsteps of its parent company, Facebook, with the introduction of Instagram Live, providing an opportunity for brands to connect with millions of Instagram users in a more organic, unstructured way.
U.S. fashion brand Marc Jacobs has retooled its “Cast Me Marc” casting call to find the brand’s next beauty vlogger.
Italian fashion house Prada is asking viewers to decode what is experience, what is memory and what is dream in a silent short film collaboration with writer/director David O. Russell.
Kate Spade, JackThreads and Warby Parker will be the first to usher in Instagram’s major move to commerce, allowing users to shop products featured in photos in a way that mirrors user behavior, which could mean social media shopping may finally see the adoption rate previously expected.
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both online and bricks-and-mortar conversions.