Social media continues to be pervasive for New York Fashion Week, with numerous brands employing social for direct-to-consumer selling, according to L2.
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
Barneys New York, Selfridges and Fortnum & Mason are a few of the brands quick to adopt Instagram stories, but many luxury marketers have yet to take on Snapchat.
Lord & Taylor and Anthropologie are two of the retailers seeking to piggyback on the popularity of resolving customer service issues on social media by leveraging Instagram’s new contact button, which enables users to visit a brand’s bio and contact a representative directly via email, text or phone call.
LVMH’s Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.
Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.
LVMH’s Sephora and retailer Macy’s are just a few of the marketers flocking to Instagram’s new Stories feature, which offers better visibility compared to Snapchat.
German automaker BMW is bringing families together as it showcases its vehicles’ full potential.
U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.
Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.