German automaker Audi is targeting users of the TV.com iPhone application through banner and video advertisements that lead to optimized content which guides users to the brand’s mobile site.
Estee Lauder’s Bobbi Brown is using mobile advertising to promote its new Grand Central Station location in New York and drive consumers to it.
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
Crystal Cruises released its first smartphone application that enables travelers to share photos via social media, email and traditional mail as part of its multichannel rebranding effort.
Jeweler Cartier is targeting brides-to-be with the release of its Cartier Bridal iPad and iPhone applications that allow consumers to search collections, find the nearest boutique and create their own ring.
Neiman Marcus-owned department store Bergdorf Goodman is using the Instagram photo application to increase awareness of the retailer’s shoe salon offerings and updated mobile app.
Luxury Swiss watchmaker Zenith is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its iPhone application showcasing the brand’s watch collections.