Mobile flash sale apps lack inspiration, require larger brand presence

Published: August 28, 2015

As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.

Share on FacebookShare on LinkedInShare on Twitter

5 words to describe courageous mobile marketers

Published: August 24, 2015

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

Share on FacebookShare on LinkedInShare on Twitter

Mastering the art of mobile persuasion

Published: July 10, 2015

How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?

Share on FacebookShare on LinkedInShare on Twitter