U.S. fashion label Michael Kors is proving that technology can be both glamorous and effortless with the introduction of the Michael Kors Access smartwatch.
Denmark’s Bang & Olufsen is helping consumers envision the placement of its audio and visual products through a new room configurator application.
LVMH-owned Champagne maker Moët & Chandon USA encouraged millennials across the United States to celebrate “every last moment” of 2015.
German automaker Mercedes-Benz is looking to the future with an on-demand ride-sharing service.
The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.
British automaker Bentley Motors is promoting its new Bentayga SUV with a new mobile application responsive to consumer emotion.
As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.
If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?
LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.
How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?