Why the banner is dead on mobile

Published: October 29, 2014

What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile.

Share on FacebookShare on LinkedInShare on Twitter

Pricing models for native ad inventory

Published: October 3, 2013

We have been spending a lot of time with publishers talking about native ads and the one question I am getting asked about over and over again is how to price native ad inventory.

Share on FacebookShare on LinkedInShare on Twitter

Curation keeps mobile users engaged: Polar Mobile exec

Published: January 17, 2013

NEW YORK – A Polar Mobile executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that publishers need to focus on curation versus creation to drive traffic and keep mobile users engaged.

Share on FacebookShare on LinkedInShare on Twitter