Luxury Daily’s live news from April 26 – Dolce & Gabbana creates bespoke doll for children’s charity; Cunard remodels onboard menus for remastered Queen Mary 2; Moncler serves up vintage video game-inspired activewear; Lexus IS makes debut for global audience through reveal video.
Articles Tagged ‘Lexus’
Toyota Corp.’s Lexus is extending the reveal of its new IS model beyond the Beijing Auto Show with a dramatic film.
Today in luxury marketing – Chanel opens fine jewelry boutique inside Bergdorf Goodman; How Hedi Slimane presaged fashion’s Instagram obsession; Hugo Boss replaces brand chief with company veteran amid turmoil; Lexus GS F: A luxury car with a steroid habit.
As Milan Design Week brings a global creative community to the Italian city, luxury brands are leveraging the extra foot traffic through artistic installations and events.
Toyota Corp.’s Lexus is showing its commitment to youth and the environment with its long-running Lexus Eco Challenge.
As marketing verticals continue to condense, brands have output experiential efforts bridging the physical and digital.
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena, staying ahead of trends and spearheading technological innovations.
Today in luxury marketing – Is Valentino buying Balmain?; Selling luxury in Iran; Dubai still a hotspot for luxury shopping; Lexus presses on with no-haggle pricing as dealers push back.
A number of brands took advantage of consumers’ habit of believing everything they read on the Internet for a little April Fools’ Day fun.
Luxury Daily’s live news from March 18 – Chanel steps into the boys’ club with first men’s timepiece; Starwood intends to terminate merger agreement with Marriott; Valentino joins forces with Rome Opera as costume couturier; Barbie opens dream closet to explore high-fashion, culture.