U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.
U.S. fashion label Michael Kors is teaming with Duracell to create a powermat and PowerCase for iPhone users to charge remotely.
U.S. fashion label Michael Kors is bringing consumers to the place of inspiration for its fall/winter 2014 runway collection through a digital travel guide.
U.S. fashion label Michael Kors is thanking consumers for their part in the accomplishment of 5 million meals served through its partnership with the United Nations’ World Food Programme.
U.S. label Michael Kors is connecting fans of its Selma handbag through an Instagram initiative that stimulates conversation and unites the brand’s global tribe of enthusiasts.
U.S. label Michael Kors is expanding its social media footprint with its #MKTimeless Tumblr channel that connects enthusiasts who have affinity for the brand’s watch collection.
U.S. label Michael Kors is hosting a mobile contest on the Instagram application during which users can flaunt their favorite brand watch for the chance to win a limited-edition timepiece.