Luxury automobile leases are about 50 percent of all luxury transactions and in some areas the lease market consumes much more of luxury spending, according to a new report from Cars.com.
Several luxury automakers are hosting winter driving events this season to interact with consumers and expose their vehicles in tough driving conditions.
Today in luxury marketing – Luxury automakers ramp up India investments on anticipated future growth; iWatch threat to luxury watches “overdone”; Luxury fashion takes on fitness technology; MTV video music awards vs. the Emmys: the red carpet challenge.
Today in luxury marketing – Vendors ponder future with HBC-owned Saks; The new Swarovski gang for spring; Tesla market value rises to $20B on EV optimism; Men prefer luxury brands, women favor imports when shopping for new cars.
Today in luxury marketing – Burberry’s new Parisian partnership; Louis Vuitton to open Paris pop-up shop dedicated to travel; The new generation Audi A8; How Ford plans to attack the luxury segment.
Today in luxury marketing – PPR in talks to buy Richard Mille: industry source; Mercedes sets up new sales-support unit for China market; 3.1 Phillip Lim creates brand mark for China; Luxury carmakers go compact to drive up India sales.
Today in luxury marketing – Richemont’s annual profits set to soar; Ex-Dior designer John Galliano, fired for anti-Semitic comment, will teach master class at Parsons; Jeremy Irons, Pierre Casiraghi front for Berluti campaign; Luxury carmakers chase India’s young, female and frugal.
Luxury automakers should sharpen their mobile advertising strategies and look to integrate new technologies since other industries seem to be dominating the medium.
Today in luxury marketing – US seizes 1,500 counterfeit Hermès purses at Port of Los Angeles; PPR close to buying jeweler Pomellato; Saks renovates Beverly Hills men’s store; China’s luxury car market is a prize but not for local firms.
Rolls-Royce Motor Cars is driving anticipation for its new Wraith model by releasing select images and videos of the model before its March 5 reveal.