Luxury brands seek modernization via customer service: L2

Published: October 28, 2016

Social media is now the main avenue luxury fashion brands are using to communicate with consumers for customer service, with 58 percent leveraging Facebook Messenger, according to a recent report from L2.

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Kering, Burberry, Italian luxury and Scotland Yard – News briefs

Published: July 28, 2015

Today in luxury marketing – Kering profits fall 13pc in first half; How Burberry is rebuilding its Japan business; Italy luxury stocks targeted by short sellers on Asia doubt; Scotland Yard to become luxury hotel in $171M development.

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Luxury marketers must let fans shape the brand story

Published: February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

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