Multicultural millennials may have a wider range of options to bring their business to, but 95 percent of the demographic claims to be loyal to the brands they have an affinity for, according to Buzz Marketing Group.
Social media is now the main avenue luxury fashion brands are using to communicate with consumers for customer service, with 58 percent leveraging Facebook Messenger, according to a recent report from L2.
Performance used to be synonymous with BMW, convenience was a personal shopper at Bergdorf Goodman, and on-demand meant Jeeves bringing up a bottle from the cellar.
NEW YORK – An Almighty executive at the MMA SM2 Innovation Summit 2016 elucidated that mobile needs to be thought of as the first device and not a separate media channel.
Italian footwear and apparel brand Salvatore Ferragamo hopes to reach the social audience by offering men’s fashion advice through videos.
Rolex was the top luxury watch brand discussed on social media by sharing posts and content in relation to local sporting events, according to EntSight.
With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.
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Today’s rich would rather spend their energy and money doing things than acquiring them. This “being” versus “having” MO firmly places modern luxury in the domain of identity.
Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.