Performance used to be synonymous with BMW, convenience was a personal shopper at Bergdorf Goodman, and on-demand meant Jeeves bringing up a bottle from the cellar.
NEW YORK – An Almighty executive at the MMA SM2 Innovation Summit 2016 elucidated that mobile needs to be thought of as the first device and not a separate media channel.
Italian footwear and apparel brand Salvatore Ferragamo hopes to reach the social audience by offering men’s fashion advice through videos.
Rolex was the top luxury watch brand discussed on social media by sharing posts and content in relation to local sporting events, according to EntSight.
With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.
Today in luxury marketing – Kering profits fall 13pc in first half; How Burberry is rebuilding its Japan business; Italy luxury stocks targeted by short sellers on Asia doubt; Scotland Yard to become luxury hotel in $171M development.
Today’s rich would rather spend their energy and money doing things than acquiring them. This “being” versus “having” MO firmly places modern luxury in the domain of identity.
Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.
The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.
Why have luxury marketers lagged in adopting loyalty?