Kering, Burberry, Italian luxury and Scotland Yard – News briefs

Published: July 28, 2015

Today in luxury marketing – Kering profits fall 13pc in first half; How Burberry is rebuilding its Japan business; Italy luxury stocks targeted by short sellers on Asia doubt; Scotland Yard to become luxury hotel in $171M development.

Share on FacebookShare on LinkedInShare on Twitter

Luxury marketers must let fans shape the brand story

Published: February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

Share on FacebookShare on LinkedInShare on Twitter

What are luxury brands expanding for?

Published: November 13, 2014

The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.

Share on FacebookShare on LinkedInShare on Twitter

Luxury brands, Tiffany, Moncler and Italy – News briefs

Published: February 25, 2014

Today in luxury marketing – Luxury brands navigate a stagnant market; Tiffany & Co. names Ogilvy global creative agency of record; Moncler profit beats analysts’ estimates on US, Asian growth; Italian entrepreneurs step up stewardship.

Share on FacebookShare on LinkedInShare on Twitter

Luxury consumers, luxury brands, US retail and Audi – News briefs

Published: January 3, 2014

Today in luxury marketing – High rollers in a buying mood; Luxury brands eye trends for 2014; Scarred US consumers a hard sell for traditional retail; Audi thinks driving a luxury car is like losing your virginity — and urges abstinence.

Share on FacebookShare on LinkedInShare on Twitter