NEW YORK – While autonomous driving is making its way onto the roadway, an Audi executive explained at ad:tech New York 2016 the importance of educating the consumer on these technologies to combat fear.
With the race for autonomous vehicles heating up, Apple may make a move that could potentially help it join in on the competition faster with assistance from a boutique automotive manufacturer.
Today in luxury marketing – Buyers applaud London’s rich tapestry of talent; Marchionne raises Fiat Chrysler stake as Ferrari spin-off nears; Fendi does couture; Hyper-luxury cars are now selling faster than normal ones.
Fast Toys Club is a new Southern Californian business that offers a collection of luxury vehicles, exotic cars and race cars for its private membership to experience.
Today in luxury marketing – Moda Operandi raises more funds; Italy’s Moncler prices share sale at top of the range; Chanel’s Native American headdress on runway raises eyebrows; Eighteen charged in New York luxury car theft ring.
Today in luxury marketing – Future of Marc Jacobs at Louis Vuitton in doubt; Get Carter: Barneys New York teams with Jay Z for holiday; Luxury car firms go small, sell big; China luxury struts despite graft crackdown, slowing economy.
German automaker BMW is pushing its new i concept electric vehicles through a week-long event in New York featuring vehicle displays and interactive showcases on sustainability.
British automaker Bentley Motors is targeting holiday shoppers with a new collection of gift items designed to strengthen brand loyalty among enthusiasts and build up its customer base.
Mercedes-Benz USA and Motortrak have partnered to roll out a unified dealership Web site that removes the need for dealers to create their own retail sites.
Today in luxury marketing – Lexus, BMW and other luxury brands see sales soar; Five luxury vehicles with plummeting prices.