A hoverboard, a trip to the moon, minions and a global handbag tour topped luxury marketing news.
Luxury Daily’s live news from Dec. 26 – BMW trades Santa’s reindeer for racecar; Fortnum & Mason offers reprieve on Boxing Day; Ritz-Carlton Chengdu presents butler service.
U.S. fashion label Oscar de la Renta is rumored to be signing Peter Copping as a senior designer for the brand.
Today in luxury marketing – Nordstrom’s big plans for expansion of rack; LVMH luxury houses throw open their doors; Cadillac racing: where luxury meets motorsports; Obama-gown designer to give Hugo Boss womenswear boost.
Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.
Today in luxury marketing – Marc Jacobs launching beauty at Sephora; Mulberry’s Guillon sees profit revival without creative head; Fiat and Gucci celebrate 150 years of united Italy, designs new auto icon; Green luxury.
Italian fashion house Valentino, along with other luxury marketers such as Missoni, Maserati and Bentley Motors, is partnering with the Cash & Rocket charity drive in different capacities to portray its philanthropic values to the public.
Today in luxury marketing – Prada slides on slower quarterly profit growth; Mulberry profits slide 26pc; Kering takes new luxe to China; For luxury hotels, Russia rules in big emerging markets.
Today in luxury marketing – Robert Pattinson confirmed as new face of Dior; Bergdorf unveils revamped Chanel boutique; Keep Dolce and Gabbana out of prison; Daimler sees better second-quarter earnings on cost cuts.
Today in luxury marketing – Prada sales show double-digit growth; Burberry chief keeps gripes over pay at bay; Tragedy at Hugo Boss; Astley Clarke names new managing director.