Bergdorf flaunts beauty products via mail catalog, QR code

Published: January 11, 2013

New York department store Bergdorf Goodman is flaunting its beauty products through a mail catalog that contains a QR code and digital touch points so that recipients can connect to the retailer on multiple platforms.

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How Thanksgiving became a global holiday

Published: December 7, 2012

The U.S. Thanksgiving holiday is quickly becoming a shopping phenomenon as international customers are spending more each year Black Friday through Cyber Monday.

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Barneys lures mobile users with holiday scavenger hunt

Published: November 14, 2012

Department store Barneys New York is engaging consumers in its Electric Holiday campaign by giving away gift cards through a mobile scavenger hunt during which clues are sent out through Twitter and Instagram.

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