Today in luxury marketing – Oscar de la Renta names new CFO; Luxury retailers to rich surge, others struggle; Balenciaga sues Steven Madden, alleging “motorcycle bag” copy; Bailey’s first report card.
New York department store Bergdorf Goodman is flaunting its beauty products through a mail catalog that contains a QR code and digital touch points so that recipients can connect to the retailer on multiple platforms.
Department store chain Saks Fifth Avenue is driving post-holiday foot traffic with daily beauty offers through this month.
Today in luxury marketing – Southeastern Asset Saks’ biggest shareholder; Jaguar Land Rover looking at building Saudi Arabia factory; A new ad agency for Lincoln; J’Adore online at $50 less spurs virtual sale Down Under.
Men’s online retailer Mr Porter is stepping up its holiday marketing efforts by pushing gift ideas through the November/December issue of the Mr Porter Post.
The U.S. Thanksgiving holiday is quickly becoming a shopping phenomenon as international customers are spending more each year Black Friday through Cyber Monday.
London department store Harrods is bolstering ecommerce through digital shopping events that align with British Vogue’s Online Fashion Week and include a “Hide & Chic” competition, silent auction and other exclusive offers.
International consumer purchases at U.S. retailers tripled Black Friday through Cyber Monday, according to data from FiftyOne Global Ecommerce.
Department store Barneys New York is engaging consumers in its Electric Holiday campaign by giving away gift cards through a mobile scavenger hunt during which clues are sent out through Twitter and Instagram.
U.S. fashion label Michael Kors is donating $1 million to the American Red Cross Disaster Relief Fund to aid in Superstorm Sandy cleanup, showing leadership at a time of hardship for many consumers living on the East Coast.