Today in luxury marketing – Luxury isn’t dead—it just has a new name; The man who brought Paris to Dallas; When the strap is as recognizable as the watch; Mercedes-Benz all but locks down US luxury sales win for 2016.
Luxury Daily’s live news from Nov. 22 – Unsavory export results continue for Swiss watchmakers; Mercedes demonstrates off-road capabilities on roadless journey; Moncler puts outerwear to test in Zai ski capsule; Saks’ Nutcracker Sweet dresses holiday windows in candy couture.
Germany’s Mercedes-Benz is now the first to provide a luxury pickup truck, hoping to appeal to a wide range of affluent consumers by going beyond the traditional scope of the vehicle category’s owners.
Today in luxury marketing -Tomas Maier on stealth luxury and slow fashion; Mercedes-Benz starts luxury pickups for adventurers, rich dads; Hugo Boss CEO says wants to abandon luxury segment; Jack O’Connell to play Lee Alexander McQueen.
Luxury Daily’s live news updates from Oct. 12 – Peter Dundas exits Roberto Cavalli as company plans reorganization; Versus Versace courts Zayn’s global fanbase with collaborative collection; Mercedes-Benz teams with technical college on training program; Shiseido Americas hires LVMH Group exec to lead prestige group.
Mercedes-Benz USA is looking to ensure that dealerships have the technical talent they require through an educational partnership.
Today in luxury marketing – Even Chanel and Hermès susceptible to current climate; Ermenegildo Zegna Group buys majority stake in Bonotto; Trump’s new Washington hotel vandalized with spray-painted graffiti; Mercedes pads US luxury lead as incentives fail to boost BMW.
Today in luxury marketing – Japan’s luxury sector boosted by Chinese tourists; Barneys prepared to ride out storm at Perry Capital; Two LVMH employees detained in probe of security consultant; How Mercedes-AMG wraps drivers in sensual luxury.
German automaker Mercedes-Benz is seeking to increase its visibility in China by curating content specifically for Chinese messaging application WhatsApp.
German automaker Mercedes-Benz is further establishing its presence within the style community through the latest episode of its film series that showcases fashion in creative manners.