Today in luxury marketing – Bernard Arnault meets with President-Elect Donald Trump; Harrods demonstrators block doorways during tips protest at store; Luxury yacht makers shrug off Brexit vote; BMW loses luxury-car crown to Mercedes as 2017 headwinds rise.
Today in luxury marketing – Pharrell Williams adds handbag campaign to Chanel duties; Mercedes reclaims luxury car sales throne; No comment from Chloé on Clare rumors; The case against luxury gyms like SoulCycle.
Today in luxury marketing – Makeup sales expected to rise again in 2017; In 2017’s “new normal,” luxury brands will have to work a lot harder to sell their pricey goods; Stefano Gabbana reveals how he feels about dressing Melania Trump; Dr. Z wins back luxury lead from BMW with Mercedes makeover.
German automaker Mercedes-Benz has extended the naming rights partnership for Mercedes Benz Arena in Shanghai through 2025.
Social media has become extremely pervasive in consumer behavior and the marketing industry.
Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands.
German automaker Daimler’s Mercedes-Benz is now allowing consumers complete control over their vehicles without having to step foot outside of their homes through Google Home capability.
Germany automaker Mercedes-Benz is showing that roads are not always a necessity after driving the width of the Scottish Highlands.
Germany’s Mercedes-Benz is now the first to provide a luxury pickup truck, hoping to appeal to a wide range of affluent consumers by going beyond the traditional scope of the vehicle category’s owners.
While the automotive sector is cruising toward futuristic models and autonomous driving, Mercedes-Benz’s latest concept vehicle seeks to reinterpret its classic principles.