Bernard Arnault, Harrods, yachts and BMW – News briefs

Published: January 10, 2017

Today in luxury marketing – Bernard Arnault meets with President-Elect Donald Trump; Harrods demonstrators block doorways during tips protest at store; Luxury yacht makers shrug off Brexit vote; BMW loses luxury-car crown to Mercedes as 2017 headwinds rise.

Share on FacebookShare on LinkedInShare on Twitter

Chanel, Mercedes, Chloé and luxury gyms – News briefs

Published: January 6, 2017

Today in luxury marketing – Pharrell Williams adds handbag campaign to Chanel duties; Mercedes reclaims luxury car sales throne; No comment from Chloé on Clare rumors; The case against luxury gyms like SoulCycle.

Share on FacebookShare on LinkedInShare on Twitter

Beauty, luxury goods, Melania Trump and Mercedes – News briefs

Published: January 5, 2017

Today in luxury marketing – Makeup sales expected to rise again in 2017; In 2017’s “new normal,” luxury brands will have to work a lot harder to sell their pricey goods; Stefano Gabbana reveals how he feels about dressing Melania Trump; Dr. Z wins back luxury lead from BMW with Mercedes makeover.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 brand social videos of 2016

Published: December 28, 2016

Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz allows in-home drivers complete control

Published: December 20, 2016

German automaker Daimler’s Mercedes-Benz is now allowing consumers complete control over their vehicles without having to step foot outside of their homes through Google Home capability.

Share on FacebookShare on LinkedInShare on Twitter