As consumers’ desires shift from materialism to experiential, automakers have been pressed to adapt.
Articles Tagged ‘Mercedes’
Over the weekend, automakers worked at full throttle to leave a lasting impression on attendees to the United Kingdom’s Goodwood Festival of Speed.
Luxury Daily’s live news from June 7 – Ralph Lauren announces restructuring strategy to lead brand forward; Four Seasons Toronto to be sold for nearly $1M per room; Dolce & Gabbana touts fashion’s freedom in customization tutorial; Nicolas Ghesquière hints namesake line is in his future.
German automaker Mercedes-Benz is helping drivers of its E-Class vehicles easily find parking.
German automaker Mercedes-Benz is giving attention to the people rather than the vehicles with its latest Formula One racing campaign.
Technological innovation reigns supreme for automakers participating at the Consumer Electronics Show in Las Vegas Jan. 6-9.
On the whole, luxury automakers do not foster loyalty as successfully as non-luxury ones, according to new findings by Experian Automotive.
Luxury Daily’s live news from Dec. 31- Mercedes saves the day in New Year’s Eve short; Ritz-Carlton Bahrain whisks Saudi consumers to resort in Rolls-Royce; Luxury brands share well wishes for 2016; Kering completes sale of Sergio Rossi.
Luxury Daily’s live news updates from Dec. 29 – Cartier speaks to current events with Tokyo exhibition; Mercedes takes Peanuts characters along for the ride; Harry Winston leads into 2016 with signature countdown; Robb Report curates lifestyle for auto show auction.
Today in luxury marketing – Small items, big business; Rolex buyers needn’t worry as Swiss put limit on anonymous cash; Prestige beauty outshines last year’s performance; Mercedes won’t “go crazy” to win US luxury race.