Articles Tagged ‘Mercedes’


Top 10 automotive marketing efforts of H1

July 12, 2016

As consumers’ desires shift from materialism to experiential, automakers have been pressed to adapt.

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Goodwood fetes BMW installation, Audi array, Jaguar VR

June 27, 2016

Over the weekend, automakers worked at full throttle to leave a lasting impression on attendees to the United Kingdom’s Goodwood Festival of Speed.

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Ralph Lauren, Four Seasons, Dolce & Gabbana and Nicolas Ghesquirère – Live news

June 8, 2016

Luxury Daily’s live news from June 7 – Ralph Lauren announces restructuring strategy to lead brand forward; Four Seasons Toronto to be sold for nearly $1M per room; Dolce & Gabbana touts fashion’s freedom in customization tutorial; Nicolas Ghesquière hints namesake line is in his future.

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Mercedes ups infotainment capabilities via real-time parking assistance

June 7, 2016

German automaker Mercedes-Benz is helping drivers of its E-Class vehicles easily find parking.

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Mercedes shifts spotlight from machines to humans with W07 teaser

February 19, 2016

German automaker Mercedes-Benz is giving attention to the people rather than the vehicles with its latest Formula One racing campaign.

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Automakers showcase technological innovations at CES 2016

January 8, 2016

Technological innovation reigns supreme for automakers participating at the Consumer Electronics Show in Las Vegas Jan. 6-9.

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Drivers more loyal to mass than luxury, but no need for alarm

January 6, 2016

On the whole, luxury automakers do not foster loyalty as successfully as non-luxury ones, according to new findings by Experian Automotive.

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Mercedes, Ritz-Carlton, New Year’s Eve and Kering – Live news

January 4, 2016

Luxury Daily’s live news from Dec. 31- Mercedes saves the day in New Year’s Eve short; Ritz-Carlton Bahrain whisks Saudi consumers to resort in Rolls-Royce; Luxury brands share well wishes for 2016; Kering completes sale of Sergio Rossi.

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Cartier, Mercedes, Harry Winston and Robb Report – Live news

December 30, 2015

Luxury Daily’s live news updates from Dec. 29 – Cartier speaks to current events with Tokyo exhibition; Mercedes takes Peanuts characters along for the ride; Harry Winston leads into 2016 with signature countdown; Robb Report curates lifestyle for auto show auction.

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Entry-level luxury, Switzerland, beauty and Mercedes – News briefs

December 22, 2015

Today in luxury marketing – Small items, big business; Rolex buyers needn’t worry as Swiss put limit on anonymous cash; Prestige beauty outshines last year’s performance; Mercedes won’t “go crazy” to win US luxury race.

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