Germany automaker Mercedes-Benz is showing that roads are not always a necessity after driving the width of the Scottish Highlands.
Germany’s Mercedes-Benz is now the first to provide a luxury pickup truck, hoping to appeal to a wide range of affluent consumers by going beyond the traditional scope of the vehicle category’s owners.
While the automotive sector is cruising toward futuristic models and autonomous driving, Mercedes-Benz’s latest concept vehicle seeks to reinterpret its classic principles.
Today in luxury marketing – Anya Hindmarch set to open first store in Saudi Arabia; Bang & Olufsen shares fall as luxury TV sales hampered by delays; Paris emerges as incubator for Chinese luxury brands expanding to Europe; Mercedes on pace to win 2016 global sales crown from BMW.
As consumers’ desires shift from materialism to experiential, automakers have been pressed to adapt.
Over the weekend, automakers worked at full throttle to leave a lasting impression on attendees to the United Kingdom’s Goodwood Festival of Speed.
Luxury Daily’s live news from June 7 – Ralph Lauren announces restructuring strategy to lead brand forward; Four Seasons Toronto to be sold for nearly $1M per room; Dolce & Gabbana touts fashion’s freedom in customization tutorial; Nicolas Ghesquière hints namesake line is in his future.
German automaker Mercedes-Benz is helping drivers of its E-Class vehicles easily find parking.
German automaker Mercedes-Benz is giving attention to the people rather than the vehicles with its latest Formula One racing campaign.
Technological innovation reigns supreme for automakers participating at the Consumer Electronics Show in Las Vegas Jan. 6-9.