Today in luxury marketing – Beauty gains another billion; Super Bowl LI boosts luxury market in Houston; Mercedes jumps out to big early lead over BMW, Lexus; Swatch CEO Nick Hayek sees Swiss watch turnaround in 2017.
German automaker Mercedes-Benz is finding a way to stay relevant with consumers who do not feel the need to own their own vehicles by partnering with sharing service car2go for a fleet of rental cars.
German automaker Mercedes-Benz is getting a head start on Super Bowl LI promotion and getting consumers excited for the premiere by teasing its television spot on social media.
Today in luxury marketing – Bernard Arnault meets with President-Elect Donald Trump; Harrods demonstrators block doorways during tips protest at store; Luxury yacht makers shrug off Brexit vote; BMW loses luxury-car crown to Mercedes as 2017 headwinds rise.
Today in luxury marketing – Pharrell Williams adds handbag campaign to Chanel duties; Mercedes reclaims luxury car sales throne; No comment from Chloé on Clare rumors; The case against luxury gyms like SoulCycle.
Today in luxury marketing – Makeup sales expected to rise again in 2017; In 2017’s “new normal,” luxury brands will have to work a lot harder to sell their pricey goods; Stefano Gabbana reveals how he feels about dressing Melania Trump; Dr. Z wins back luxury lead from BMW with Mercedes makeover.
German automaker Mercedes-Benz has extended the naming rights partnership for Mercedes Benz Arena in Shanghai through 2025.
Social media has become extremely pervasive in consumer behavior and the marketing industry.
Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands.
German automaker Daimler’s Mercedes-Benz is now allowing consumers complete control over their vehicles without having to step foot outside of their homes through Google Home capability.