U.S. fashion label Michael Kors is using film photography to capture the creativity of the fashion industry with the launch of a branded instant camera.
Today in luxury marketing – Michael Kors and Victoria Beckham lead in digital engagement ratings; With Gilt, Hudson’s Bay Company bets big on off-price; A persnickety spy for luxury hotels; The big business of red carpet bling.
Luxury Daily’s live news from Sept. 6 – Oscar de la Renta taps past employees as creative directors; Galeries Lafayette enhances omnichannel capabilities with BazarChic acquisition; Hearst appoints Joanna Coles to innovate magazine development, extensions; Michael Kors models versatility of wearable in personality-driven film.
U.S. fashion label Michael Kors is showcasing the utility and aesthetics of its new smartwatch with help from two active influencers.
Brands experimented with new retail concepts, bringing competitors closer or using digital to facilitate try-ons.
Luxury Daily’s live news from Aug. 31 – Goyard back peddles after assuming celebrity’s custom jacket was a fake; Mandarin Oriental, Milan traverses Italian countryside for season’s finest offerings; Jaguar proclaims XE’s greatness in rival model matchup; Michael Kors takes to New York streets for campaign series debut.
U.S. fashion label Michael Kors is walking the streets of New York to introduce its first street style campaign for its latest collection.
U.S. fashion label Michael Kors’ sponsored Snapchat lens for National Sunglasses Day garnered more than 104 million total views, according to the brand.
In the first quarter of fiscal 2017, U.S. fashion label Michael Kors’ total revenue increased .2 percent, slightly up from the same period in 2016.
U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.