U.S. fashion label Michael Kors is sharing its fall 2017 runway presentation far and wide by livestreaming the New York Fashion Week show across a range of social platforms.
Luxury Daily’s live news from Feb. 7 – Nordstrom taps Petra Collins for spring brand campaign; Is Kanye West’s creative director headed to Givenchy?; BMW accelerates Selfridges’ sustainability efforts via electric chauffeur service; Michael Kors shows long-term optimism despite current challenges.
U.S. fashion label Michael Kors’ total revenue decreased 3.2 percent in the third quarter of fiscal 2017.
Today in luxury marketing – Michael Kors, Prada skimp on new handbag designs; Fashion magazines grapple with how to cover pre-fall collections; An inside view of how LVMH makes luxury more sustainable; For luxury car makers, North American International Auto Show losing some luster.
Today in luxury marketing – LVMH doesn’t need what Michael Kors is selling; Inter Parfums expects 8-10pc growth; Want to take a luxury trip? Booking sites enter the arena; VW, Audi may face higher costs to resolve emissions issues.
Shopping holiday Singles’ Day is attracting luxury department stores and brands looking to woo Chinese consumers with deals.
Video content has become a pillar of marketing, as the medium encourages engagement and provides a captivating visual perspective into a luxury brand’s ethos and inner workings.
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both online and bricks-and-mortar conversions.
Luxury Daily’s live news from Oct. 10 – LVMH 2016 revenue grows 4pc through Q3; Petition urges retailers to “just say no” to Moschino; Michael Kors continues hunger appeal with social activism; Breeders’ Cup gallops into LA art scene with pop-up exhibit.
U.S. fashion label Michael Kors is gearing up for World Food Day Oct. 16 with a host of initiatives aimed at raising funds and starting a conversation around hunger.