Video content has become a pillar of marketing, as the medium encourages engagement and provides a captivating visual perspective into a luxury brand’s ethos and inner workings.
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both online and bricks-and-mortar conversions.
Luxury Daily’s live news from Oct. 10 – LVMH 2016 revenue grows 4pc through Q3; Petition urges retailers to “just say no” to Moschino; Michael Kors continues hunger appeal with social activism; Breeders’ Cup gallops into LA art scene with pop-up exhibit.
U.S. fashion label Michael Kors is gearing up for World Food Day Oct. 16 with a host of initiatives aimed at raising funds and starting a conversation around hunger.
U.S. fashion label Michael Kors Collection is giving consumers the first look at its resort 2017 collection through a jet-setting advertising campaign.
U.S. fashion label Michael Kors is using film photography to capture the creativity of the fashion industry with the launch of a branded instant camera.
Today in luxury marketing – Michael Kors and Victoria Beckham lead in digital engagement ratings; With Gilt, Hudson’s Bay Company bets big on off-price; A persnickety spy for luxury hotels; The big business of red carpet bling.
Luxury Daily’s live news from Sept. 6 – Oscar de la Renta taps past employees as creative directors; Galeries Lafayette enhances omnichannel capabilities with BazarChic acquisition; Hearst appoints Joanna Coles to innovate magazine development, extensions; Michael Kors models versatility of wearable in personality-driven film.
U.S. fashion label Michael Kors is showcasing the utility and aesthetics of its new smartwatch with help from two active influencers.
Brands experimented with new retail concepts, bringing competitors closer or using digital to facilitate try-ons.