The fashion industry is facing disruption, with heritage brands trying to navigate an increasingly fragmented runway calendar.
Articles Tagged ‘Michael Kors’
Today in luxury marketing – Maria Grazia Chiuri and Pierpaolo Piccioli flying solo; LVMH vice president Delphine Arnault: “It is hard to reject fashion”; Tesla’s fastest charging stations claim upheld by ad watchdog; Michael Kors’ visit to God’s Love We Deliver.
Today in luxury marketing – New Ritz Paris hotel anchors Place Vendôme’s overhaul; Ferrari and Ray-Ban agree on deal; Michael Kors: The man who built a $1B fashion empire; Ralph Lauren’s turnaround plan has parallels of Ford Motor’s road map.
Luxury brands have moved beyond building followers, with social efforts today focused on engaging the communities they have already established.
Whether it’s decoding secret messages, swapping careers or paying homage to one of literature’s most renowned scribes, the luxury sector excels at engaging and entertaining its target demographic.
Responding to consumers’ desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded medium.
Luxury Daily’s live news from June 27 – Fashion mourns the loss of NYT’s Bill Cunningham; Waldorf Astoria New York’s $1B renovation will close hotel for 3 years; Michael Kors creates virtual sunglass trial using Snapchat lens; Maserati’s worldwide sales propelled by growth in Chinese market.
U.S. fashion label Michael Kors is allowing consumers to try on its Kendall II sunglasses via a one-day-only Snapchat filter lens.
Luxury Daily’s live news from June 22 – Valentino owner acquires majority stake in Balmain; Michael Kors races into Formula 1 with McLaren-Honda; Jaguar Land Rover brightens Brazilian school to fete factory opening; Hedi Slimane takes Kering to court over non-compete agreement.
U.S. apparel label Michael Kors has become the official lifestyle partner for the McLaren-Honda Formula One team, enabling the brand to communicate its jet-set positioning to a new audience.