U.S. fashion label Michael Kors’ sponsored Snapchat lens for National Sunglasses Day garnered more than 104 million total views, according to the brand.
In the first quarter of fiscal 2017, U.S. fashion label Michael Kors’ total revenue increased .2 percent, slightly up from the same period in 2016.
U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.
The fashion industry is facing disruption, with heritage brands trying to navigate an increasingly fragmented runway calendar.
Today in luxury marketing – Maria Grazia Chiuri and Pierpaolo Piccioli flying solo; LVMH vice president Delphine Arnault: “It is hard to reject fashion”; Tesla’s fastest charging stations claim upheld by ad watchdog; Michael Kors’ visit to God’s Love We Deliver.
Today in luxury marketing – New Ritz Paris hotel anchors Place Vendôme’s overhaul; Ferrari and Ray-Ban agree on deal; Michael Kors: The man who built a $1B fashion empire; Ralph Lauren’s turnaround plan has parallels of Ford Motor’s road map.
Luxury brands have moved beyond building followers, with social efforts today focused on engaging the communities they have already established.
Whether it’s decoding secret messages, swapping careers or paying homage to one of literature’s most renowned scribes, the luxury sector excels at engaging and entertaining its target demographic.
Responding to consumers’ desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded medium.
Luxury Daily’s live news from June 27 – Fashion mourns the loss of NYT’s Bill Cunningham; Waldorf Astoria New York’s $1B renovation will close hotel for 3 years; Michael Kors creates virtual sunglass trial using Snapchat lens; Maserati’s worldwide sales propelled by growth in Chinese market.