Luxury brands are focused on high-tech smoke-and-mirrors to create even more dazzling and awe-inspiring impressions of their brands that flash up on the screen of consumers’ computers, tablets and mobile phones.
Milton Pedraza, CEO of the Luxury Institute and a luxury marketing expert who has helped brands such as Gucci, Bottega Veneta, Intermix and Porsche, has set his sights on one of the most challenging aspects of retail: qualified talent.
NEW YORK – Instead of focusing on client retention, retailers should be focused on reducing their sales associate turnover, according to the CEO of the Luxury Institute.
British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative and CEO holds lessons for others in the luxury sector.
As a consumer’s income bracket increases, the likelihood of drinking wine once per week also rises, according to a new survey by the Luxury Institute.
Being popular does not always lead to strong word of mouth, according to a recent survey of affluent men conducted by the Luxury Institute.
The popularity of a widely bought brand does not always sync with consumers’ perception of its value and luxury credentials, according to a new survey by the Luxury Institute.
For the first time since the economic crash in 2008, many top luxury CEOs are worried about the state of the industry, according to the Luxury Institute.
Over the course of 2015, the economy showed signs of uncertainty and global happenings affected consumer spending, but researchers agree that 2016 is on pace to maintain and curate a luxury ecosystem.
Department store chain Nordstrom is the top-rated luxury retailer, according to findings detailed in the Luxury Institute’s third annual Luxury Multi-Channel Engagement Index.