French department store chain Printemps is helping consumers find exactly what they are looking for in-store with a new mobile application.
British department store Harrods is extending the audience of its online magazine with mobile application updates.
Land Rover North America is promoting its next-generation Range Rover model features and driving capabilities through an interactive mobile application.
Precision-cut crystal maker Swarovski is pushing its holiday collections through a contest where users on its “Multiface(t)s: Style Yourself with Jewelry” mobile application can enter to win prizes by uploading their augmented reality images to Instagram.
Jeweler Tiffany & Co. is looking to boost sales through a banner advertisement on the New York Times mobile application that leads users to an optimized shopping page.
Social media platform and image-sharing mobile application Instagram is allowing luxury marketers to reach a wider demographic of users through a new comprehensive profile layout.
InterContinental Hotels is adding to the culinary experience at its properties in Atlanta, San Francisco, Boston and Miami through the Kitchen Passport mobile program that features recipes by the hotels’ executive chefs from around the world.
Retailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages and reveals additional content.
Luxury marketers that want to push mobile commerce should develop payment abilities on applications or optimized sites depending on the way that they want to interact with users during the transaction.
More than two-thirds of affluent consumers who own a smartphone have used their mobile device to shop for products and services, but since they prefer the in-store experience, luxury brands have to start creating humanistic experiences on mobile.