Swarovski boosts ecommerce via augmented reality Instagram contest

Published: December 4, 2012

Precision-cut crystal maker Swarovski is pushing its holiday collections through a contest where users on its “Multiface(t)s: Style Yourself with Jewelry” mobile application can enter to win prizes by uploading their augmented reality images to Instagram.

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InterContinental Hotels ups culinary experience via mobile program

Published: November 8, 2012

InterContinental Hotels is adding to the culinary experience at its properties in Atlanta, San Francisco, Boston and Miami through the Kitchen Passport mobile program that features recipes by the hotels’ executive chefs from around the world.

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67pc affluent smartphone owners use mcommerce: study

Published: March 26, 2012

More than two-thirds of affluent consumers who own a smartphone have used their mobile device to shop for products and services, but since they prefer the in-store experience, luxury brands have to start creating humanistic experiences on mobile.

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