Consumers are increasingly expecting a seamless experience across channels, and marketers are taking note, incorporating digital touchpoints into their physical retail channels.
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both online and bricks-and-mortar conversions.
Luxury Daily’s live news from Sept. 26 – Neiman Marcus hires CMO from Fossil; Kering shares findings on economic impact, sustainability of python farming; Bulgari aims for next generation with teen accessories ambassador; Audi dukes it out to satirize presidential race.
Today in luxury marketing – LVMH’s digital drive takes time despite Apple hire; Speculation grows about Baker’s chase for Neiman Marcus; How millennials are changing the luxury market; Dominic Jones resurfaces at Astley Clarke.
Estée Lauder sponsored the beauty looks seen at Victoria Beckham’s runway presentation during New York Fashion Week, creating buzz for the cosmetics collection ahead of its official launch.
Brands experimented with new retail concepts, bringing competitors closer or using digital to facilitate try-ons.
Department store chain Neiman Marcus is easing eyewear purchases by enhancing its digital touchpoints through the placement of at-counter Memory Mirrors.
Department store chain Neiman Marcus is bringing back the 1990s with a Nickelodeon-themed ecommerce partnership.
While retailers recoil from falling stocks, Neiman Marcus is still awaiting its own IPO and transfer of ownership.
Retailers have taken advantage of contemporary menswear’s popularity by aligning with the sports world’s most premier athletes.