Today in luxury marketing – Luxury isn’t dead—it just has a new name; The man who brought Paris to Dallas; When the strap is as recognizable as the watch; Mercedes-Benz all but locks down US luxury sales win for 2016.
Luxury Daily’s live news updates from Nov. 17 – Ferragamo picks former Lanvin designer to head menswear; Trump’s midtown Manhattan base causes problems for luxury retail; Neiman Marcus embraces high-low mix with Rent the Runway partnership; Versace-branded resorts enter Middle East with Dubai opening.
Department store chain Neiman Marcus is looking to draw millennial shoppers in-store by offering designer fashions to both rent and purchase.
Neiman Marcus and Marc Jacobs are among the luxury brands to strike their best mannequin pose for the now-viral challenge.
Neiman Marcus and automaker Infiniti are collaborating to make the department stores’ holiday catalog this year extra-luxurious with a specialized vehicle available for a limited time.
Luxury Daily’s live news from Nov. 4 – Richemont abolishes CEO role amid declining profits; Bulgari opens terminal “temple” to spur product line awareness; Rolls-Royce’s Art Programme fosters creativity at Art Basel Miami Beach; Who What Wear turns 10 with shoppable exhibit powered by Neiman Marcus.
Department store chain Neiman Marcus is exploring the fashion trends of the last decade in a shoppable exhibition with style site Who What Wear.
Today in luxury marketing – Marco Bizzarri on Gucci’s remarkable turnaround; Neiman Marcus taps enterprise app vice president as CIO; VW’s Audi warns of currency hit to sales in challenging market; British Fashion Council re-brands London Fashion Weekend, sets new venue for London Fashion Week.
Department store chain Neiman Marcus boosted its online engagement by revamping its approach to look books, going from a standard grid layout to intuitive, shoppable pages.
Consumers are increasingly expecting a seamless experience across channels, and marketers are taking note, incorporating digital touchpoints into their physical retail channels.