Retailers have taken advantage of contemporary menswear’s popularity by aligning with the sports world’s most premier athletes.
Articles Tagged ‘Paul Farkas’
U.S. fashion label Marc Jacobs is showing its support for women’s health with help from two female artists.
French fashion label Chanel is building on its cinematic past with the release of a short about the filmmaking process.
Italian apparel and accessories house Tod’s is highlighting the “special attitude” of its Wave Bag in a personality-driven campaign featuring modern creative talents.
French footwear maker Berluti is raising awareness with a personality-driven short film and accompanying #ShoeCheck campaign.
Online retailer Yoox is asking consumers to share the many “irresistible” products that can be purchased through its flagship ecommerce site with an Instagram campaign.
Fashion brands have increasingly been picking famous faces over professional models for their advertising campaigns, favoring the well known over the generally unfamiliar.
Italian fashion house Fendi is playing off the personality of its popular creative director Karl Lagerfeld with a ready-to-wear and accessories collection inspired by the bag charm made in his honor.
Italian fashion label Emilio Pucci is giving consumers a taste of “Riviera glamour” through a limited-edition capsule collection with tailored resort wear brand Orlebar Brown.
As luxury houses are becoming more active on social media, so are their creative directors, many of whom have established their own accounts separate from the brand, featuring a mix of personal and professional content.