What luxury marketers should expect in 2016

Published: January 4, 2016

Over the course of 2015, the economy showed signs of uncertainty and global happenings affected consumer spending, but researchers agree that 2016 is on pace to maintain and curate a luxury ecosystem.

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Do not ignore the millionaire next door

Published: October 20, 2015

Today, the wealthiest 10 percent of United States households consists of 12 million households with a net worth of $1 million or more. This is more than twice as many households, with more than twice as much wealth as in 2002.

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Millionaire myths are hurting luxury marketing: report

Published: February 9, 2015

Popular culture and the media have created misconceptions and misunderstandings of the affluent, which stall the efforts of marketers who buy into myths, according to research from Unity Marketing and the American Affluence Research Center.

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