Germany’s Montblanc is using social messaging application WeChat to underscore its history of technical achievements for a discerning Chinese audience.
French fashion house Lanvin is creating a comprehensive experience for viewers who attend its Jeanne Lanvin retrospect in Paris by providing a mobile application to complement the exhibit.
Starwood Hotels and Resorts’ Luxury Collection is launching a mobile app for its Algarve location that will provide consumers with insight into the hotel.
French Champagne house Krug is telling the story of individual bottles through a new mobile application that scans a bottle’s identification code found on its label.
Thanks to today’s mobile-heavy environment, the traditional idea of the consumer shopping experience is as good as gone.
Luxury marketers should boost their presence in mobile advertising to remain relevant to their constantly-connected target consumer group.
German automaker BMW is raising the bar for mobile advertising among luxury marketers with its new campaign that comprises video content and Google Maps integration to push the i concept vehicles.
Jaguar North America is pushing its Instinctive All Wheel Drive technology that is available for XJ and XF models via interactive video advertisements on The Wall Street Journal’s Web site homepage.
Italian fashion house Ermenegildo Zegna is live-streaming both its namesake and Z Zegna runway shows during Milan Fashion Week via its iPhone and iPad application and bolstering its new Google+ page by hosting a pre-show chat.
Luxury marketers that have not yet incorporated geotargeted calls to action, optimized shopping capabilities or search engine optimization into their holiday mobile strategy may be out of time, but there are quick fixes to consider, experts say.