Zegna bolsters mobile app, Google+ page via runway content

Published: January 14, 2013

Italian fashion house Ermenegildo Zegna is live-streaming both its namesake and Z Zegna runway shows during Milan Fashion Week via its iPhone and iPad application and bolstering its new Google+ page by hosting a pre-show chat.

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Are luxury marketers slacking on mobile for the holidays?

Published: December 13, 2012

Luxury marketers that have not yet incorporated geotargeted calls to action, optimized shopping capabilities or search engine optimization into their holiday mobile strategy may be out of time, but there are quick fixes to consider, experts say.

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