Facebook top channel for ad recall among millionaires: report

Published: November 7, 2016

When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.

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What luxury marketers should expect in 2016

Published: January 4, 2016

Over the course of 2015, the economy showed signs of uncertainty and global happenings affected consumer spending, but researchers agree that 2016 is on pace to maintain and curate a luxury ecosystem.

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Disconnect between consumer habits, ad spend still remains

Published: October 12, 2015

Luxury buyers, brands and retailers are not always meeting each other on common ground, according to executives from Shullman Research Center and Kantar Media who spoke during a Luxury Daily webinar on holiday shopping for the 2015 season.

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