Definition of luxury differs depending on levels of affluence

Published: February 1, 2017

While there seems to be a general consensus on what the term “luxury” means, the definition in the minds of different segments of the population varies, according to a new report from the Shullman Research Center.

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Barron’s strategy to target millennials: launch new finance title

Published: December 8, 2016

Millennials – now the United States’ largest generation and imminently the future consumers of luxury products and services – are now encountering financial issues and challenges that the Gen-Xers and baby boomers never encountered when they were young adults.

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Facebook top channel for ad recall among millionaires: report

Published: November 7, 2016

When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.

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What luxury marketers should expect in 2016

Published: January 4, 2016

Over the course of 2015, the economy showed signs of uncertainty and global happenings affected consumer spending, but researchers agree that 2016 is on pace to maintain and curate a luxury ecosystem.

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