Articles Tagged ‘Shullman Research Center’


Men more likely jewelry purchasers, women more goal-oriented: Shullman

May 31, 2016

Women may drive the luxury industry, but men are more frequent purchasers in numerous sectors, according to new research from The Shullman Research Center.

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Affluent class’ affinity for Amazon presents long-term obstacle for luxury brands

May 3, 2016

Amazon’s favorability among the affluent represents a long-term concern for luxury brands, according to a new report from the Shullman Research Center.

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Formal listening programs make significant impact on revenue: Shullman

April 18, 2016

Formal listening programs are effective but heavily underutilized, according to new research by the Shullman Research Center.

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Millennials active luxury buyers, but spending power lies in older generations

April 4, 2016

While millennial consumers have the weakest buying power, they are the most likely of any adult generation to have purchased a luxury good or service within the last 12 months, according to a new report from the Shullman Research Center.

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Segmenting millennials allows for more appropriate marketing strategies

February 29, 2016

The millennial generation is too diverse and broad for marketers to avoid segmenting, according to a new report by The Shullman Research Center.

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What luxury marketers should expect in 2016

January 4, 2016

Over the course of 2015, the economy showed signs of uncertainty and global happenings affected consumer spending, but researchers agree that 2016 is on pace to maintain and curate a luxury ecosystem.

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Millennials lowest spenders, but most common luxury shoppers: report

November 3, 2015

Despite making up less than a third of all active consumers during the holidays, millennials comprise the majority of luxury holiday shoppers, according to a new report from Shullman Research Center.

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Disconnect between consumer habits, ad spend still remains

October 12, 2015

Luxury buyers, brands and retailers are not always meeting each other on common ground, according to executives from Shullman Research Center and Kantar Media who spoke during a Luxury Daily webinar on holiday shopping for the 2015 season.

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Webinar Oct. 8: What are shoppers planning to buy this holiday season?

October 8, 2015

Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.

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Webinar Oct. 8: What are shoppers planning to buy this holiday season?

October 7, 2015

Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.

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