According to a recent study, the average adult’s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.
Articles Tagged ‘social media’
Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.
Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.
Richemont-owned jeweler Cartier is fulfilling its consumers’ desires with a campaign promising to unlock their wishes.
VERSAILLES, France – Digital channels offer brands fighting for a relatively small group of consumers the opportunity to appeal to new audiences, according to panelists at The New York Times International Luxury Conference on April 6.
As Instagram makes changes to its feed, a number of luxury brands are making appeals to consumers to ensure content still reaches their eyes.
Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.
German automaker Mercedes-Benz is campaigning on social media for consumers to never stop challenging.
During New York Fashion Week, retailers have been embracing Snapchat as the latest and greatest social media platform.
Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.