Articles Tagged ‘social media’


Building a relationship in 3 seconds, or less

May 11, 2016

According to a recent study, the average adult’s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.

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La Mer renews consumers with “The Art Of Play”

April 29, 2016

Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.

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How luxury brands should engage on Instagram and Snapchat

April 27, 2016

Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

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Cartier prompts wheel spin to unlock wish and matching amulet

April 20, 2016

Richemont-owned jeweler Cartier is fulfilling its consumers’ desires with a campaign promising to unlock their wishes.

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Social media transparency helps grow consumer pond: Facebook exec

April 8, 2016

VERSAILLES, France – Digital channels offer brands fighting for a relatively small group of consumers the opportunity to appeal to new audiences, according to panelists at The New York Times International Luxury Conference on April 6.

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Luxury brands look to retain organic Instagram reach with notification push

March 29, 2016

As Instagram makes changes to its feed, a number of luxury brands are making appeals to consumers to ensure content still reaches their eyes.

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How to allocate social media budgets as options grow

March 16, 2016

Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.

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Mercedes inspires consumers with social media contest and campaign

February 23, 2016

German automaker Mercedes-Benz is campaigning on social media for consumers to never stop challenging.

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Retailers turn to Snapchat to share fashion week with curious clientele

February 16, 2016

During New York Fashion Week, retailers have been embracing Snapchat as the latest and greatest social media platform.

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Is Twitter’s $1M price tag for branded emojis worth it?

February 9, 2016

Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.

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