The consumer is now the impromptu director to the brand’s use of video. This leads directly to the erosion of the barrier between consumer and brand through interactive, collaborative video.
Marketers used the medium of video to evoke emotions in viewers, whether eliciting a laugh or tears.
Italian fashion label Prada is anticipating “Discover Corners,” a window display project that will be released online Jan. 9.
French jewelry maison Cartier is reminding consumers of its royal roots with a new social video that highlights the brand’s past and current connections with royal families.
French leather goods maker Hermès is sending out a team of “Super H” scarves to patrol the night skies in a new social video.
Italian automaker Lamborghini is educating fans on how its hybrid Asterion concept operates in a new social video.
British automaker Bentley Motors is aiming to get followers more involved in its partnership with luxury smartphone manufacturer Vertu through a social media campaign.
British automaker Bentley Motors is stoking interest in its new Mulsanne Speed model with a social video following the vehicle’s debut at the Paris Motor Show.
Italian fashion label Fendi is showcasing the versatility of its latest handbag collection in a social video, set to go live Oct. 6.
Luxury brands read from scripts, practiced the art of hand puppets and got to know store employees in videos from the third quarter of 2014.