The top executives of the world’s leading luxury brands are optimistic about the future growth of the industry, expecting a rise in sales of more than 9 percent over the next twelve months, according to a recent Departures survey.
Ralph Lauren, Hermès and Louis Vuitton placed advertisements for apparel and accessories in American Express Publishing’s Departures as the magazine continues to capture more luxury advertising dollars.
American Express Publishing’s Departures saw a 12 percent jump in ad revenue for its March/April issue since the year-ago period with Chanel, Hermès, Bottega Veneta, Christian Dior, Patek Philippe and other luxury advertisers taking out pages in the book.
Cartier, Breguet, Porsche, Bentley Motors and Louis Vuitton are among the luxury advertisers in the January/February issue of American Express Publishing’s Departures magazine that marks a 14.4 percent increase in ad revenue compared to the year-ago period.
The November/December issue of American Express Publishing’s Departures is rounding out a successful calendar year for the publication during which it saw ad revenue rise 12 percent and ad pages grow by 2 percent.
American Express Publishing’s Departures magazine is strengthening its connection to the arts with an awards program that will let one artist travel to a selected destination and create works that will be featured in its print and online editions.
Starwood Hotels & Resorts’ St. Regis brand is taking up the banner and side-panel advertising space on American Express Publishing’s Departures Web site to push its new Grand Tour packages to an ultra-affluent audience.
The Luxury Collection, Trump Hotels, Bellagio Las Vegas, Conrad Hotels & Resorts and Celebrity Cruises took to the July/August issue of American Express Publishing’s Departures magazine to offer simple brand messages during the carefree summer months.
Marketers such as Giorgio Armani, Porsche, Mandarin Oriental, Neiman Marcus, Caroline Herrera and Van Cleef & Arpels are among the 96 advertisers that have boosted American Express Publishing’s Departures magazine 46 percent year over year in ad pages.
American Express’ Departures Global Arts Initiative is partnering with famed auction house Sotheby’s to curate an exhibit celebrating the 15th annual destinations issue of Departures magazine, “The New Asia.”