Today in luxury marketing – Eddie Borgo joins Tiffany & Co. as collaborator; Is the new Style.com working?; Still ticking: The improbable survival of the luxury watch business; A light at the end of the tunnel for luxury.
As the boundaries between digital and social platforms continue to intersect, brands have worked to seamlessly integrate both mediums for a winning formula of consumer engagement.
Video content has become a pillar of marketing, as the medium encourages engagement and provides a captivating visual perspective into a luxury brand’s ethos and inner workings.
Luxury marketers used social media to break down the barrier between consumer and brand, forging deeper connections with fans in the process.
Luxury Daily’s live news from Oct. 5 – Ferragamo launches bespoke program to tout craftsmanship; British Vogue puts “real filter” on November issue’s fashion pages; Henrik Fisker reboots electric automotive aspirations; Moda Operandi’s one-off bridal capsule sparkles with Tiffany diamond pairings
Online retailer Moda Operandi and U.S. jeweler Tiffany & Co. have partnered on a capsule collection to ensure fashion-forward brides are ready to say, “I do.”
Luxury Daily’s live news from Sept. 28 – Armarium responds to luxury shopping behavior with Net-A-Porter partnership; Tiffany addresses rumors of “slave collar” design; Aston Martin translates brand DNA to nautical design; Rolex honors Arnold Palmer’s legacy in retrospective film.
U.S. jeweler Tiffany & Co. was the subject of a viral Facebook post that alleged the company’s heart designs stemmed from slave collars.
Jeweler Tiffany & Co. is taking consumers behind-the-scenes of its first celebrity-led campaign through a documentary film.
Luxury Daily’s live news from Sept. 13 – Purdey maintains tradition in luggage collection debut; Tiffany hires new CFO to mitigate financial troubles; Estée Lauder touts Victoria Beckham collaboration on NYFW runway; Chanel fetes Ritz Paris’ reopening with upcoming runway show.