The St. Regis Abu Dhabi, United Arab Emirates is creating an elevated culinary experience on its helipad 836 feet in the air.
Jet charter brokerage JetLux is giving its brand a new face, launching a partnership with fashion influencer Xenia Tchoumi.
Many of the branding efforts seen in the third quarter of 2016 were forward-thinking but maintained a connection to a brand’s ethos and past.
NEW YORK – Digital can help hospitality brands extend their relationship with guests beyond their stay, according to an executive from Mandarin Oriental speaking at Luxury Interactive 2016 on Oct. 19.
NEW YORK – Instead of eliminating the role of the travel agent, technology has actually increased consumers’ desire for a human interaction, according to a marketing strategist from high-end hospitality network Virtuoso.
New York’s Fairmont-managed The Plaza Hotel is planning to educate millennials on manners and proper etiquette for the modern age.
In the latest move since their merger, Marriott International and Starwood Hotels & Resorts Worldwide are further connecting their loyalty programs.
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
NEW YORK – A mobile application needs to serve a function that is unique from other touchpoints to give users a reason to download and return, according to panelists speaking at Luxury Interactive 2016.
Fashion designer Karl Lagerfeld is expanding his namesake brand’s international reach by developing a hospitality division.