Sephora rewards social media users without having to go private

Published: November 23, 2016

LVMH-owned beauty retailer Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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Twitter kills Vine: What it means for mobile marketing

Published: November 1, 2016

Last week, Twitter announced it was discontinuing Vine, a development that triggered a firestorm on its own platform in no small part due to surprise from marketers, who drew lessons from its rise and fall.

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Are social media buy buttons on the way out?

Published: June 2, 2016

Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences, although Facebook, Instagram and Pinterest could still prevail.

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What Twitter’s character count expansion means for marketers

Published: June 1, 2016

Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant and useful.

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How to allocate social media budgets as options grow

Published: March 16, 2016

Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.

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Burberry, Four Seasons, Twitter and Ocean Drive magazine – Live news

Published: February 23, 2016

Luxury Daily’s live news from Feb. 22 – Burberry leverages Sephora’s audience to promote runway beauty; Four Seasons preps parents-to-be with relaxation package; Tiffany boasts large community, but limited engagement on Twitter: report; Ocean Drive explores Miami culture in episodic series.

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Is Twitter’s $1M price tag for branded emojis worth it?

Published: February 9, 2016

Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.

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