Today in luxury marketing – Chloé said eyeing senior Louis Vuitton designer; Alexander Hamilton has invaded the luxury autograph market; BMW teams with IBM’s Watson on driver-assist technology; Why Zegna is getting into the sheep farm business.
Luxury brands are continuously keeping in-step with their global consumer base by enhancing in-store capabilities or curating international street style guides geared for a discerning audience.
Today in luxury marketing – Even Chanel and Hermès susceptible to current climate; Ermenegildo Zegna Group buys majority stake in Bonotto; Trump’s new Washington hotel vandalized with spray-painted graffiti; Mercedes pads US luxury lead as incentives fail to boost BMW.
Italy’s Ermenegildo Zegna is sharing its menswear know-how with the discerning shoppers of online retailer Mr Porter.
Luxury Daily’s live news from Feb. 5 – Burberry updates fashion calendar to meet global demand; Alessandro Sartori returns to Zegna as artistic director; Land Rover sees 30pc increase in interest for discontinued Defender; Farfetch expands offerings to include beauty, children’s apparel.
Italian menswear label Ermenegildo Zegna has selected Alessandro Sartori as its new creative director.
The fashion sector is the second largest polluter in the world after the oil industry, according to a new report by Fashionbi.
Today in luxury marketing – Zegna forms joint venture with Al Tayer for Middle East; In a world of its own: European luxury; The maddening and brilliant Karl Lagerfeld; Porsche North America names Klaus Zellmer CEO.
In the third quarter of 2015, luxury brands reinterpreted codes to delve further into brand heritage and strengthen ties to core consumers.
Today in luxury marketing – Zegna tailors strategy for changing Chinese market; Why does this watch cost $815K?; Valentino’s Qatari owner said to explore IPO of designer company; Aston Martin to make “meaningful” job cuts as part of turnaround plan.