McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel Takeaways from McKinsey’s 2020 Holiday Season report
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,News,Research,Retail | No Comments
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel {"ct":"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","iv":"c402fbd5cfc4203f5595f85ff1e5dba5","s":"82db3a189b27f68b"}