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Tapping into power of personality, Holt Renfrew recruits influencers

Launched this week, the campaign spotlights spontaneity and specialized personalities. Image credit: Holt Renfrew Launched this week, the campaign spotlights spontaneity and varied personalities. Image credit: Holt Renfrew

 

Canadian department store chain Holt Renfrew is looking to internet content creators to uplift their new seasonal marketing endeavor.