Targeting a mobile consumer – and not a phone number
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"717f2ca53f80589288244e05c9ac7abf","s":"440a3b8ec78496bf"}
