Targeting customers in abstract terms versus concrete
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"39ad64c71e3bde832a9240a85c5c94a9","s":"683fdaaed9bd6409"}
Liraz Margalit is Web psychologist at Clicktale