Targeting customers in abstract terms versus concrete
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d786faf38944fac11c931c2fa1ace54e","s":"8cb87d1079cef424"}
Liraz Margalit is Web psychologist at Clicktale