Targeting customers in abstract terms versus concrete
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"472113833412dfd1bcb9037da37e49eb","s":"001ffca0077a52fd"}