Targeting customers in abstract terms versus concrete
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"c1a372a934e93b6a2b776d3558dc16c2","s":"67dd684ee93d00c9"}
Liraz Margalit is Web psychologist at Clicktale