Targeting customers in abstract terms versus concrete
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"0f7f0437160261d96216937865842675","s":"df8674cd532892e2"}
Liraz Margalit is Web psychologist at Clicktale