Liraz Margalit is Web psychologist at Clicktale
Targeting customers in abstract terms versus concrete
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"e3862afcc962cf1336e334c0f75fb518","s":"5a8c0db33795c70c"}