Targeting customers in abstract terms versus concrete
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"cce14efcba128cc58326245dd1d088c5","s":"b4355c36cc6d1832"}
Liraz Margalit is Web psychologist at Clicktale