Targeting customers in abstract terms versus concrete
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"857f720bc18d3911b73eb4636da38a58","s":"217ab07094dd8e04"}
Liraz Margalit is Web psychologist at Clicktale