Targeting customers in abstract terms versus concrete
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"3e8b0bac3342064d27de385f441d0786","s":"8ae93aa433487fb9"}
Liraz Margalit is Web psychologist at Clicktale