Targeting customers in abstract terms versus concrete
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"fbea211026961d7fbf00022f0d9c574d","s":"111079279387628d"}
Liraz Margalit is Web psychologist at Clicktale