Targeting customers in abstract terms versus concrete
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"Rs2AZ7wAyB6LoZNLMh95gmlMpLcrww+FpJazs6ssnidCkoUYX1165cfIPNIQQtDVs3B6oByccSNhCDiVLHknAMc0W25T0GQNiUw\/UyvDvg5FMl3tM8dTr77SMWBpLcBtJs14QxpvySdwqjxs3ykv7WBIgCnIg93dJiuCko5Nl12FVIa18ZZLDwMCWgPtukEttsvHS0UWWWmTVykI2eOq6jv9vxGTIN0yfqyx+tDFo175Dn6lWPPKFODr7a08v7BXbsvLCy3637JmYwxIkBgz2ZpNCkq6V88VhlMfiVVpoVEa5iirlkEcCP3X0P0+qCVOKIGgq+e++ZNOJ0DWWkd1UHzfdd+5JAzAYz6S6lNgqy41Zi7v1uOdNIp\/wn\/A+rwTW01fw6PrSVC3qGxzAbdfyDb\/F5qUGdFU1MpapXxjRu8zEtcB0Fyv5Q0CqwinZFI3S3qOM4NFVz4q51AAablUgcw3It8BIIXSCqvPvXC73C\/M03f2+YyTnONYzCxQaUnOs7w\/7JYk4vh7gEKOvz1ufS4hd+DJgV74J7OaaSqg35+wQbf9THqxsQOsvFM3y\/62p2I1BQaMeKr\/8CjNq42lqdMYnduq\/tVCDkUb7WR5PZSB0KnM5EkrT7uH1+ITien2oc3aTiPSDccTEF6EVheHRQcxMb6NeP1TIJp1ND1WyVBJCayszWZWJfcGlnwMAb5RBZf+bJWlimvO\/UhoEtRpIZM+pePUe\/wnndx8GuLH4c2YK+8GLUULSVCz0OLef5QrOdB4FZpvCYDKVjURCe3y9+SDozt1QfxqQmGhnfKVPUKxxzgajpavnGcbErg4+FLYyOMY1qr7JkAB6xgyRc31+9WFwAj74Gi+WeZi9sC\/GrraXD6k\/g17YYpvs9ie\/w+LdcQaPrZ2QWFKQyObrJYn5QaAOlivhjl4QaMPFe7nInQvCUnYSKV00nU\/O3ZaOYPOK0MhHWYhqPYHbB\/Hr01FxVzYK3GKhIfHLErDnhk8GwAZl3nvV\/1P6QrhIiq51AGHkfp0pwBAiEAjx04xvuakmAKCaB1E3YfV8gzjajnQ7UTlaCqRlzPWwXWZ9x0O7fVWkQfl\/t9+qaRAsAZHIahoeJkB54Y5HQsBnMF7Nfsh4g6qh48gAsX7bW2kKMo4r1KBaYnvsKrO3KgK+bes7nkTP2SQSCRsJIr+ZuaE6ACRct1mApJnS7QQrGjgwR3NIswiJgSiK+UFsqa3p\/ccLfBK0ao2shc78jY6HGICY\/ipSe8wrSwSQtVZlo9PDYgs68aFAqB4bzp7rClBT9ce7XaMrmCYSdpwB93fyXYxSeS9eB1QCmfSmIphDFhjrlFmZf0X2u876LSQVG4Z08VQNIqSvU6DXHrte0giC+NJMMWPoPMIdomxq0h0tubmttER52tb7SKxvnsjI1Wh01E3pE7TSjC7Ul3a4Z+lYlO9A8UbjX\/pE5Bpi+ZVeacac7pFPtDhEy8Qy7R+UC5KzCxCa8Z5ojZvNfnBTVYzovJkGtKyVx9GflzYrwCzt4qk3cybGoy7p7S4TMFm+UCofnsc\/\/D9yihsS9FXjMW68w00FbzEs3cBAUBVBq5fGBjCFQWbJwhWmFU6fMKzVPFs0QKYQaKGD2GRLW8BD+2NDdAvpWONLF8hcsICsg5Yyzy8SVz29ZLaFuzds1n75hJASCSsV3iXVio5gBGQr14RXtxJjB6+kBEwZzLFI2I4nGIbkl780mucN\/zSAIdfVCw5N5VzLg9VZGFleEmeU7xjHUVuOCxQ8zYnbhlwwBZDA\/ujIV+lJKLdGpLKs5T2\/uoUmTWQj90GvkyJ418yJeH4jWpAU69ehcb\/I\/rudy5hF\/5By54s82YCHD3dFCBDLzg\/bKf6qao3XX8c\/3i1PY6aa16IMKCIr92NlZGRq7MmnFvQdhfn1aKxnVkAoNbD\/OKcFEqs5YlZ+sE2703X+fEHb7DK1PM5bBT3YfHVOp3shXtvRrVDXat2i8RahC6FQXj4ZJ\/+6rS3hd1GHCfwzKWsCmsS5x82PyFDxGQ4My7eHVl5xmMDxsDcj9t1s8lOf\/JumOcu6LO+Wmvms\/aEc9STBkkP6Y8hj6V+qP91XIJ0HieLdoFPJMNrYvPttKXDqbsejvPjB7AXrFW0TFX04AIdGHUBff3SWID1GKNkLYz5yNfa+inOb6Dp7w9fPpLX0kCNWIvCNSKpeCHQaO5djaNzbqZLKeU6ViVM1pi7kVKDIISxoFauqloJKnQvEWjbzILJHo9aqs0qbYHZ9fw5+CLGCJIJLa499sBcUcqy866f9xAgmdcA3T3BrSg+xFllH\/2p2L5kDoSJHV8ilonoGaWPiioqJw7+TOtLZUpDsSzrIvo2qLInMDQbkBRhwk43EUDSGh2e99dQlnL3OQ8d19r8+Nm+l7KLlNFw2gsvjHEgpzSHvFI5gN7O2duoZ+8nij8A1L6MXtljzoeFufhaoRxfBQo4Wf7cqcn\/aqOYKobfu6Yh51rTRQBRLsEMgAPRW4LBWWtv2Pu7JfkMev16Zeqj5\/UMsVBhl4xn2baqxVmHNV0iE\/bl1amHqofTjEPjkCz7jtkwfGkPuYesTu\/2SmiyOsUYzmMeA90h3njlR7T41mnQDJzAZYHt8eIp1DIbiPxfVo3JN6Vvo7SBtgZtYSPZ8jPNLcc9YfU7jzn7qxLHDiFFhm5+z4\/VhUSnefCpFOaHW4dD66DK0yN\/x81cCE3IHAkSR3yfwQ6h7SaFF5oVuD5oRtifwLunWRMo+\/q+CfHZSthyoBKfejxgRJU9RbiUvk1AoN2yXD4oBMek4pEQP9wFj7ZNNh1vdjk\/pUHje2d\/fqtL7GuLN4p61WcirIppSxTCw9tMP4CMRJnq35cMsuw0QHUGrIND0oi\/SpTNAuUOPLCg1YbjaOkxBAvBYx\/fEVoOUI6tIJD1lJFK2I7nAaEuoRQExilaPovpGHTmQN6bfpZb+ZHSb7fGPzDlTFVBTJS5B337FVUc\/Hkkb89eHqKblBmSw\/4BkFd1pePbf+ekpoGBnTCJbok7TqN2e2iiuuoILxuvOuL\/p1ztdbE\/GItvjEvR\/zCncSP02w7LHsJwUwRSrWLc9uKYuBchyRCEH9GfSp7j9pjIIBXidPkEZLgpV1Ef10DrA+T+C+V1POJ5qRz6QVo\/hUf9TnSpqtZqb2PsLUhMuMriv5lnE3uu0mp7VZeZYlsIIen0yfTW3VX7hiZaf\/4FrHovieMsi0afK5la8YR+IYaLHCqG1hYsWq5SpJHv\/PSXkdJzGdscN1twtr0mOrbdr6uxdOyZNJztMCWlTMcN2ynKLgtzcdjTKS47NvGIPy6tGiLxZ7paHLyp\/EE1ejIMgUWeIUKamQS6dbzXZCro8PhMUipV68CneW7ji1rz1vkxPaez7Xm2O7uFDJfWQJbV+jRfCZ+vOE6Kd6gQ7stkR+tGZkXt435hvUPX+N8PVYciyWyaQc5tzKOryalPQs54Vw4pQiJkfRNDOO+L9PXgQf8jEYV6wNrfhcVq4UZaRpU699nFD8DgdTLLBgXZUNusTfjmyvEpdxRZQgeIU+q0etDaeLULwH7IPdX7lbEyzxTG9vQuhF7DvtSdi1ZStQrPW8wkU\/onDa+caEzSVBs1JEs\/tZlh+X1FiOuL+1tzUwwPn+l4RCa+KdRwQJlhwbeGkpSg5OePI0tV9YIm1uSbD3laLhkAuwjIposAJ\/kSQ3HHsZ30lvFoptswxrqE\/38hxuXFAHMe3Mu\/kLHm4kLSsRPaSRTsfXgG6KLdWYrlq9c6pwR6PyNT\/GrVtTBkeqcsWDbS3vbgxKo73JUWxkv2b7rodH+JSm3nyVOeV8BK\/+ASrCh+9CofJwJPs+Ig5FAlCsJ9mogbl\/vpcihjeok1ooS3qIdP7ArkcyDRwNkBxBst155GOQK60YOC3JOwQ0Lh7A6TyLq8XZPpPkpA968SeVzYCxmJqPaZ3Pp1cwI\/a2xy2O52+y+nzCYGMIBx19eqSfcotg5owlmTFdRDn7XGzDdPa1ZScw28wpzWpiBWebFU8O+yCXuOynE9xs4kqnGw8sopOrPhJsBsVvK6PakNbzo\/BF19O75m\/ydDqaC8nkUMqoeE7FJCgGviVrzwguheWwh4y7qeXvTnDuSIDRftZKj7V1+TeJD+SUQaJEPfY3vlxyOtnXcz225rI48an82Rj4uqrFHX9nOywQ3VCrv\/uakJleeO8Ig3EbHrAaF0NUFp+lLXfWcQhkgEPNOCR\/nTD6L84ME8ZXBRT5HTAofEkzjnui9vpyVU1x9dHOouLGnTE9r0xQwhWw5CTEGswJb6ngqgYFEt7rhrPcjR3wU\/SujECQUYbyB2FCiRjA3b3XmmlYPP9zU4s2u6GNDZ0geLx5DezcW1YpccFJOT2IlympCFGcfnQ1L50+TSmRtDeGfeqN3o9NCmdYM1wbBhhnoyQl1Vz4yYqfCJczcZuqWH4+sJYTWJwP+VuN8K4xjbgWrUk4k7hQ\/oVcqCYWPZaIXef+nGLk3ixl8UY4MoIQJ0PErRZe3wwfw0pLPXDoJRZz4Me5aQP9u7d9btqkt7\/HP6ua7474NB6J+svRsOeOn4Yr4m5MFKim9D9RqP0QV01nThulrxThxKnGPxtrFWVaDMy44NxZBZq1QQqq8sqKAE5ML+HrEhPbP7BtgfadY350o+QP1sID4MZngbFmSLP8VZZGhzmlw6gL\/IOODhwom2Ts8CgYy+ghVFTprLtisekueH9KEjfkxxIlYGYPlYdC+1O32dqU\/wn65R6ePrcAJnc2Uf9Q8d4+DOXKfGzumuDW+0XlIKxCdKeSLl+XFQI9EiFlNsZlr44HmhcbY04F555SNGQAIgPZezRo\/KLmYkodjz2P+kxUiEZypsjZx526WxGq86bY\/Gs92JvUIhbdFTDQfQ5wxBJZ1F2NhNb4c7Lfa97Bnlah\/12JyPrZq2qm+3jZ1a8y4+M82dTwaA4d0gUy8Ka82PB6aF\/71LG8XzpHEIuJvFgpuPgYPQ1DLaDoikeTviw9+CrsSGirxi23dSTXz65ZX7CH8U8UyrkqPlTq5YSZqY9XYC6rRa7wIcl6cVqqYeoeVRVE80LFLTzWllqCpBIlVepmtHwJvyLBnRiVXCkMLXGZFVEeYYxIyaBPxhWKwNqzq+7\/b0\/HUypb7cs0jgZ3U6gjA+4ZTJRO+wdE1Mjl5VRIqchQ716XPROH90wxJZjs3+3\/kZ7uRPikvFQrdCLwlHnzPM7Cq2PqCdRDyR4xuKBqzlXNT8Hbm2Pk\/LUiqTpm5jgkLUoK3F\/KHHigLK9DnJjjKLS41ocbgMyYNuBM8EJvKobDJ0Zb3kmelwJEryWItdtpD25EKxE6k2pdywCh27OfJn9ZQN0TjcQduIoir33bE7B8Qwv6CFu\/kTAE+5cgUEMHocm81byABb4jCmVGtrzZp2e+ceLpRk+hQHSYg4oNxKkx3PIA2cxjuHYXS3pe70I4vQV0A\/Gue6tHAfM6s7Q1ut+Rr6QJff6hai\/IGiefDWeAYNkmvfVnoB5jcpthjYEOK3NgaC\/+bM6+tQ8NU\/X2Weie6QqhTcGdu8Dtj5W6MBQZHJTeXqeliMzFTIZaoHRwLMqR6759G4HtjDkybGLyGw0mvQcuwmvpkwjArRPnDPwqLh9SCrOY3cTR+6a5l6MB2lubjf603l2hTYwxUtodBIwhlAYP6kYIeI7WgZj649BT8KqJVGS3EFiXkBspEYlBFJwL4cfAdhhYNPx98EJPGImt\/QKf1B1rQI4wFhBsAUPw4\/BKruahz5VSpc5UizZaDjxn8Wiijs0UiOWeO37Ccl2copACP6C+MVekVkGUJpi074F7bDVFgK5PIQ9lDvDgFOdVVoRI9eQXcYWV6iYU7DyU51TTn0JkPlIWpEJIl22HzkbuNgD9Q9KRrYge3TVukndhT8sItO+YVjUSsY4lessdYAwdCd8R22atWDeVQQ0NchxU6p1A48gPsJJu+pSjUBXaP+dt5A6pGxbzCZH7l7ZBfECksRedlL0icdjKcQJhE2LhzgQY7gFLdWg2PE1YEojig1l5I1gQsda\/a3hwulQDOJSsmNAuIYpBuo\/l4B5SnkGZaTda9SfxK+WS4jstFijByOoQAAlzQW9n7qBOk1f4pWxrrMH1v4cHb2eW7hN\/xzi0CK4Gy3iWtfgfg8eQydFlGBestFAxlgivNqmvHvgyDJJZphA19WbrEMrjn4Xo4rwGcZAh9u\/Qrw33TyVUTv6hqNDcGjdYNfZxCWmbYhy0RDNwal89eAZNvPctW5EbpBU34xZTdL61ffYA7OVBbvIxOOgiIsnQn2oT+RlKVq3aj+xElaGP400qp9RsgcARvb74C3aKWdjwQHXQlpQPI34\/GfwReeH1JrJdX2Ro9YgixnloUnx2ztEgIZ9x+lG\/tWzXE+PJVVVCEgjWxokOjtWzgkEgHwUY\/OGb8Cc+pLiofl96dUJs6z0bFmwyjq6Mju24WzwCr6aiwDuPM8Ul8xmx6XNp982Li9DCBjbTPqRR7+9bcpdJxX6qVR5blqQoojvgKEeqLGeI6xttfzoKTvIHV+OdQlvkWfg96VyroMUiOqdsHOj3KaCyfakCjBC7CX6lCESXGE\/AFLZZB6dD\/mFoEYusC7n3NzqM\/RLYGEPJtNJ\/xlUpN3BZUZD3ymx1+pXwBve0UrTOVhbnmQJVm\/E7PttI369yC\/tYsjeXh7YGaXKAAV3XWa5JGp+v4csnJXkPXnEXEP4Zd3aDX37WoUJ10mXF7ApfGIPxprJ3CF\/8YBuUD+lieUAb9N9GH9fZQwnWpdoAxaWVY+Lwe63A8LUQ0ppaWiSYete6Ows2JeN2auwrFJ8Eyuhrx5VOAQB0l3L4\/fqPOnuTP9frMWunSOX4km78SXF\/FnwTBtwSaQzZm5A6xYqiHyQ5TsrdY9E72ad6uARnDjpqGskKZruTdN74Fy4cQQZhCkjQizPFV7UFo04hb9jEUvVTfOdeSBHA4dZuzQGK9v95B5IeLLOIt1zgHHypxBrr4tL+HgWxQgkROgQxfpMvix4FewWd9\/ibDJtLEgFI0TF9hSszsOKNN7Ti\/lEM7T3RPTqTmOAOoPUtVOMwrwDbLsIYi7Pl1YKTkZczkJYN5J1O9LJYgigDRlw68ERJk0xxN9yv6OGesxNjQQbq3t81VUOpEc4KLwvUYQ6+TcJuigOjf7Z53poTQoTWdaYV0BgrgPJREAlzdyh44xr6PJnUqI2lcBeelF+P2EihDZ9aoLArHdOm\/grQIHaOmUSXojDgrKP1fL0Qn3vgYNLGAtS1CT7ZHYVLYvqTbbBTm71y88C6ijzvL5d08KlgTdOZ7A7tRhvC8I7G15FiXf535lTHTLG+kcibmxp6Se\/L3sV4C5iVhyrau0F4HH77LPGyR3T20NfgU3UlZafNWV6Qid+bifRl7xK2A4Phqr1h47kZ2C3AB+ZtRQurNP02wb6D\/WJ6v2NvmbFeaMrz3XjVtIrP9O39w7bm+KSugzDIIZ0NvxXFrODgzjxHmD0HpAlzVpOAJixQR0vbOvuQMVR55WtsdVldqlXmQtQBXmZNsZPlZjQX3yctdEe+Y\/GFCkRwQMwJyq\/Dr9fAsna9K17qbG1Wy80yuKId0ozu9oQ6XfteSOKXczY76oP4cZhwchmM4e6EHA0EMP1RqFDMDAFNIrNVxnFqo\/J3v8803VExCMv9rDQCt4LEv0\/cOd9q9kRfqizonDyCL7iAKb6XiaKs3C+9so88lT5O78Cp+A9S4tm2zV9HAfsdLhTUH+4gURG7W0HG2RMxAIN8X66\/y7AT4P9qnhGU703jyYZumMTZiCyp5V5OIBhryDNtAGjNMP\/6jieqwrE7BpfsEW+JXNaIExB6cf2A8po3BRctcgehIdXZzdhZgzIZNFPJb6RGq6Bveu1dN+lW9135uZ3loc94eQQQ0cgDghfranKwbFhhQEIVsvK4gxZwww1lKPzJSbdBSwbjl9liD6wtMxjFrXEPvaqFr6+VPN2CFZ27u\/n\/nMlmqrbe9+fBKHViBpDmdEt7SJhcEKgMUAZ1lE\/dw\/YF9cHuovfWHznbvRtEHoa30MiD+Ihv7JWwZV0v907DlyB91w3F91KPAciF4l2PBPmrWA2KM\/X3BfsMUePuxh6CvhktNA1KyCxQ6s3vk6MiYOAk9kWHCN2+Wu6CM4VCk8hyqivIpvc4f6Qtaj9dhgTnVgJzY2Q4cQUepmgATYj3WPOCfLerExbtkUinXcGXtsgNf0Mf\/A8UolmqKdlu\/8SgLFiummfBl8vAeb1KIcJU94BRpm5Vsp2JicJ2QxL+FTgo4bu+LYD2RRTnvT\/J3\/ZHa8BYry882EcUz5hAYuIYgwKMi6sRks9\/w1OAzGV4MJ\/vcBjJPQR6a8CFpU7GfUbtRvK7NXAvuWGhNokUkf4V9O8DDMfB5zSoIL+wTA0SJpRKuKN2t\/8UBpf9IM2SmJfS5ZVQu5y6GUVnFT\/M+G9aZ\/TQxArwBMwjQuym\/mT6\/qMEJhj6DBqKiPqdTZ8mSLobedNa0cRDd6BOOWEMUZTAx4eDA3gpk6kZ93z80gVdg40Z6wBN73Od9i4I+Bzq+lMISdyVVa+GSdxFUbAUG8\/JMeZ2wXUJ6Kb2CwET20auo3TY+51pVZ7qAutvul9CTQ2QsNxwmzylj+un0fCk5pRarCUqEpLJidkBkbHuEXCs1aw9J09ARhiumqS2ZU4r7Z5\/ZPrVLkksyTCtSBYt7EF+R78fn4knXZbvaBWdduLAICsO0qjESNqe2MisU6JsiK0db9SlMy6fxISmNTv9HeCuDEANhYfAvogdnvbzPvM9J9LqMOf8zIef5kLsEymWp5UrpVX1EZxfnNOAxO0kedPlohTk6+knxsDpwkkgIK3LmFadp+I5o4smJnOotJ5HAUl\/tv6LGoS80FSeQtdACDSRBag9IQcbaYjxZS5ccH268244T8KCOBsZCQK0qrCaAdKde+mUVQS9O8tOcgVHob9lngM5XaFuTCz80JNqlVXJy2l9O63OO4tX41pfruep3wZlBBtxBydJI8qks34Sx56jjfBKrk5UGq\/I+8nz2bP3t4Mxne891n+XgzejeZwwpFUyHKAowFVskpvG5IpCuQ387Kpc8lKJfZQHvbwmsBLb++wkSkDM7BPYvDcZSRtchDPhIpaMNhK8bTeF89EK0o9PxNS7SvFlyuuyeOzdNs\/YxOZYq943uRMrw2\/hO47zUdi\/TSn+ZLXtCNCKihdWCjp+TkydxAuP4XS9FUy78lT0vradh0ZZqliKd8LWkMAuKCjZpyAe0RYk1oDcZ3sCFxXl1qFbNqxP8wCt8TabsgOQeHRazjGqMhOUEL\/s89dFeHJVEuEYbb0OEKUSs5RFzjVkvtj7a2sg2fZ3aO8O\/WJdZW6WtaNVsW8l2d8KXJ8iziR03O0UWnWIXz5MdveZouidRDUfLJ8EzynOBxZKz5njj07O5RbHeIWfFlLoKlYQK\/kgisXXN8f9pEIba8QUjS6oStkqdga1lANpPFVeiuQEhjKtCtVMf\/hC1Tf2e7DnIKLeXNEldtML\/XkkFRbs\/WAfvDf2O27MhRUlxlGC4Wn81pkMgWhgmfBDGGkHTeB3C7hA7iQpGbPoAAD++RoxwNExGDe2v2JgJdkJLfSAnoKLfdcYdJru+GMFJczSCgWGUYvvVs+DfA5jQndtlb24AadpmcyRHE08R38UJ47VsykfeiwOGEZlsOl0vngak9eP+HF4aF6EF8\/jrsPd4G3Gw1e4JpfeeuYk\/jxPJBSguGkD3OnwHtf3zZxNunP3z6A9XiA\/k+A6Hqsr0P1KsqdR06HOgKDsFoUmTl\/8JoRD1HJLm6uz9Hmq3JDCunQLpz1tg8lw2UH7leRGjwkG\/Ig2cfY3l7fPYIN0WKg2dCnpFt0GdbT\/U4WzJ1tqz36bbyEBxIeBmitXRAGIszN6mbKwuUU57NHYj0QPOaWVdja3xNyuTn0vKR8BvyaeovkX4Hx4Esrl2DFBsBCeVfETyZVN3V1V7vAlcJ\/GZJIqxKJ8Et+QS++ExPNdfX5TSPMEmeqf6ziTjWoKOZt2CNimFxeUZQvODObvhBLD3lWoB0xasLn64bjPT1NoCdG72h3ODrY7OlPv+l8ODv1IxPVl4Lrq7S1xwqUxxFmN4capViHs3ED2mBs5wVmGr0+hU5NbOM4tPdwn4bxqposALq2Pgfp12RJ8pfNMS1MGrfFBq63c1v92J5kGxLCLRMGcAVLK5aLlg3HstYRqSpNOntPTBh65Rc6q2Qwqfacsk=","iv":"cb62091568dd29fe8ecbaaf7395093ec","s":"d13ed376007715e7"}
Liraz Margalit is Web psychologist at Clicktale