Targeting customers in abstract terms versus concrete
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"f5358fa177e5fd7f40a7c7b7ad9168c2","s":"005d5b266c4c96e7"}
Liraz Margalit is Web psychologist at Clicktale