Targeting customers in abstract terms versus concrete
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"940d4620a97ec80f36225ebf975e8616","s":"20fd38efe587edea"}
Liraz Margalit is Web psychologist at Clicktale