Liraz Margalit is Web psychologist at Clicktale
Targeting customers in abstract terms versus concrete
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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mM8RLJ224r6+S3TpSYuEa1Ed78KKst7AoVzZzlfucduKoRQwKQLm2lt46X0jw7VFe5yultJDRsC38T0fIYp9YVKhhdRco8Gzywau4DoABZJjVaOi4\/Y7hto\/ReYOXrChjOxbl1r\/J0R7KMCLNusD\/HSFBLfBfdoXPt\/cAGTy3nESASWzhOiiQD6DYv6Q5OaB62T3iJ++sfWYR52k\/ykqQ+NjPZztqxJoWXZB3G+A75CBwllqSmYM9hd5\/r5s97rag\/Q+btUwlmzhZpYt\/OxDD4\/L1YMD8h+gncCCUKSIR896jf2LNEjvDaUjMYZ91+blVXqe3EAxnRLE+tLFhqU\/EOYjhc2SOI9QtuRgN43J8ANt\/lm+Xz5\/5aF+q5o\/b82tjDHjmaGPNieNjxOntbcJoSsCElktyjtQqzG128tYtJ0cXZZcY1uZTJ25Y24mkaFjlqeVOrP38QaJXcxPcfRsv1qbCsfHLP8fWETT2v2Eq+dZl41CKYOGjp9fQ+zaljyFRB5it+IWs\/NufJxqjScy0sJXVuHiG34Lf0WS+fvkBZOwKv+tsgpDl7gkFequU1OlWnrHxAu1zC3iz0UdKFHHGyB5q+0KpN915mnia6mcLjprXLJ8joHXcMDGiLngDjFRVM5M9f\/IiWIef\/AYwsuAikKMyg\/NM8Jr2CGrPmrjVYRrEz2UqkkAJQLIGF6kF5JLLgiKvW8tnl10OYH94Q0nXSRsYsQ2gaDxkd7aBXTW94UwtCSkrU27hDI2ySsfdxvvzcn\/s369\/hl7m\/fUifROp9+5VOY51LCpxlO7UUcM0GoyXLLACLUtk72XFgAdlZcQW7tBT82LVLmBEl0dIWnl3KbYaE95ztsTK2rvRoVZJybKMonLhwOinvmqw6poI5o8EuCb66xzFKU4nUnr0HcNnZTiD2kym9OSrLgYeU15lNWQ3DrPeNXaLr6NsXhKuqcqzgrTpyA5L5\/wZST8t7xn0BojMKleswxDnrMKz7d9Jk6FFSkhWnxYaB7JWC56dwniG7PLH\/IbT50N6XJUkhI+jwWnPj9YllYLcNOxYYSqdNSJyVZcsNhksbadZMFGIqFJb5Z0HLBCm8t5kY7ZyUbH6ofH8VJy8SXiu9hzNqwFhlZrKnmLzVjIdw\/UDsFXPD6Zf2CZZOcASo+nHp2x1AvlsfaONm6uc3o6ksw3RzM2TjzmI6jqUbEJRigAmSJc5JssLeUVstuNlBu7TLpNYjOaTulViwdEkwkuqKkOHP4FtKeqGL9H5lKhWO5utq0630Sttu0d6ICSy4y+pm8mA3gQAbAW8fY+Gqe54Uf42wKMZaUpVPfOuOnU8Mdv2TY67p+V\/qmQolsZVTk7+y0WW\/BX5IYiKoENF1vpALHqV5+tUnpXbFmET8UOfmG2a6kDZ2N+gLQNmubLJY+4epREFxSwFGyOLrN4XzPOrFojgwlfmFyd2XTAZR1zLiEEAaSqHVMwVcuI1ubsd6+N7t7HUEsf6kLnWS0Vd+UyhwfTyrsEBveDdJVGSbt9jBuRGDbfPUhpAYZU7TZYfD8xg2JvKM8\/OqyQCNOcQJQMWYYDmwvE+\/gg5jl+VVp2QtpSFQRmKBcCqYc2E2jtViUTahqTCW\/vTnHDPjmY3ghz1mKPvlxnseBCh4aYcluo9jjwMdeviICKnHA6DV5rzOuj8Xzdu9Vs8D1ZP0sQjva69cQSbQgoJyzy0i4t+dVTeLnQJMGThA+aisrIlW1bgodmmdgynwxzH\/QrR4DMfkZxUouOMRDRSLH1wvguf3SvheKA1+CB6FGCriCVHW0zQjgLsGVwQ\/1ImRrkr5p2LeTBieaY2mTczabZ\/Hs4zaeXap7Bj6\/suOz6M52QotbXes86mWV3LoNRlEXOVnnHekNNdnGiqZ5i7ZJGqFHMumZjl1NiyhTqMjcdEWtRU71tCqpW5\/x0gqjggFAafki\/W01o5gSXiRZlY7W0TcISUAlQBsAX\/mvQu9S8qofRHHJf22l0EADUfr2zTlaPapj4C9Orz3NF7Xt9fKjXcMQKuk8EKtx+yUwXPhz5WnY7h+YkzvOibXLcUZ8EvbCRovEgMuTVdZpD3sNHtF06GHmd5n4G0JdxYx6n4MDYVWqneMpkxAyQYRetuPdyudhNWOnx2hwoGrQeNvRQR0ophFsf5f9SPrhWdev9CR0844oFI+Hnpm5JOY85D1zwhwtoJXDlggR6YuVTgipr6W8kzhYQtrDBnvpjhFgd0zMZS39MVyBT5QT8Lj9CQ1+Nv4zIUzsUqXUNpQ+ZsyStfCM6C\/EVr1SfyfdaRq0e9CtcAbmi740Q67HCWouq\/RnkQhqGUkowLUGERcZGfrYWsjRLjasrA8Rj6shEU\/hQW9JJ0LKNpWN+438vpHcV7jA93zOFraWilivmdNPzz2CpZUaaYqM2Yy0JI7fUtsJZ8K3raDGrBpV67s3hrfzd2QB+sfI6UPwlbYnPXjvLbKPqUhB+e49cYax7arBlPJgtJR9p2SfcmQlyaAvr4AyauMuiu14nGElPo458njeKi2MiX\/wZwtqRkkfCPzJOoynjNlFrUpzTfUKMcL7H61FA4+K7MFV9F5GmLwxQ8hIh+\/7mODNwgf+2OjSkElMF7I0M9\/fFgK85DroHdxSFGVCAjL4oA0NVOCMO4pnxVeamacnNq\/J2q8xAT0i7LrtCb7xa+CIcCiut3MHDurJM1EgUT2wzf4xboqyYGpgF4vxQVF1Op8mT7EJEdW+lqkLo7L3ZtU26\/EYS2L\/eOqyDtr7VM\/pn7J+l6t9l7c+u\/6cjx62\/vIJFoBL6RyxUa17zNPZ8yh21PKcqmh5izcDK8Tas9Rs5h4nvqbIKguTEs9KC9Q\/8Xt4nIBBtRDfBAvMfryF\/7fLBsy2sP8IH2qzwvW+jCCkJZ6e8QoBKEBM6k1iz1Y2lMd03eFXU20XWcbmV+9L7t\/AtuBz3AoCI5w18mgFuIuqoiQPWYOPW1qzwX04yprOZYqKTOoYl7x98aI7yu6rRYRY1hBBJRQBwvb3vtN48qi6KmTWzxIrJXR\/+PiOsbHTTS1wDbJYm7oHlW\/rNNFIRv\/J4ntb\/G1u8Lnj98NAgYYeU6rlrB7MflHCRth41oa17OxlJRBG1ngogDr0IxiFM27dCXIXnzvxOCWXj+6PQOqIlpIDIGGKUV01tloNbkV1Y+MWVS8\/k640hleqBer+YmB5QEaJOVKIt5uspchigqKoHHA\/BqjjhlaP28dYDaRiCfR2jTIcqUzTthK\/459ACGD03iWKkDOgL3I9Pc3BT0t91yVYBvRyp3nzHdiPiJRCQcaxbObhzpPmT\/9LanP0ES8mwrO8CNfTJkOdQETtPAsZmfGpcTdb96u6U2+tkUsBKYo0jrvhh05o1CDTy9NDZS\/wZZQRRdTZVp\/aRN5A1uY7U3sZzrFdrjVLAWPu\/5amW37Sb+72h1a1DdnbkFBW1ZPztW4B7TG0dm4Zyf1ZTKO1TntB8xjk\/d7\/+UBOR8+fC52KDgMXp9f9H3Yeato1LPfQKsNnlzpULPFJDQU+HHNYX50ko\/W2r4vw\/OGjdJ6bcECdqRJj+mruFaid8ILlX6KEDgLuc\/G\/H5MHpOOtZ0mwTjAmCmfyDPd8iqCyCkoB3ULdE2KfW8RCSq5NpJjycKPu5b3QzDVPsF1+yIyl0rWw7qJwBrrIQyB\/fchB+iVwGIBtcrQu9JPVf+8ySftl+Jgw+jMtE+Hryi+eNpg3TnhcARMb7XmA\/Qtdd7UMu7Vq62jLB6+QVaxFfcNhBYkqQu+C2HHhjpRIQz0ywxpkPY96nmNX6NMTPG9CHLo2IywLs6on\/ea1rfSm\/7mwrfCV\/h4KI0qzP+rUFsFZpcStm6FAK9pCxoAvEuQuYXhQ6dop\/Swj0jpqf8hPhRcN3XzOsS+BvKoLqngTWhAFQgWIBRpXM5okXUWEz8R0fah44YKw8w2Fw11HIHf4H6hkj8UvRWve9oLXe2kUjikesOkcnXeCjjAAawErr90AG+K\/Yvv+gDbSPe+xiLacQWUN4PxxW6\/M\/2RWwEFhrqlZEUXS3LHDXKh0XJd6IfEMsqPtdPJUNU1kfJKbpjUcL8unx3EzRXI\/WBTnlbYLQtkxTPJpu7HTn+i9P2A+husiAtr7x7DdpUlRPNR1EG8jePxqrN4aqkM6j6mAlWzR5kxT2RRMQAxbf\/rgtbS3UjRgCD4wnpAEF64B4LbB9zqAB9H+peGGT9nNnE6wsDyImpfQHo62cDPIkkxiQp\/17CdF1N+XqCodRN+PgB8yGKX21iGIZFEgTHkc7XCTH2sd9\/PL\/pUmYU\/g386ORW7WAMoEPqsuzqm1og45ADrbbs5TqFmFbz46GOgo1shiQ5xlaTnKTrKayebiPM+\/WbsxeCDkn7+66Cv+1dYd+Ch0xB\/sjY9Autb41sNMTJ3KDnUbMUAKgLcUTaQky72nDTfahzCz4VINh8QPtESaA3XELCmeFspeyScFO6M2+t5WeQFxU6e053GOVNoPgGBHw7CEgXzvUKNbse0XWfz+AC9YbfzuTSOTJLrqSkqQiorJDQyqcyJ1y1+O32wpbKAJaE83WmNE0bvABsW5bH8VvJdfcPYY\/\/yb\/t0JUz4DLQhQ58GK7JYgJoa4oW0iYVOOtEpmGkwY1h938\/ObBAlDG2eZrbJQ+C2iuqwalahf4UhrxWcuPFcZTgOal8QUq47Bo7nvEkK8qwn5izgoZIvKie3nPnnpuiE7uDS0wawaFbk4YGZ+Zulg8yl9xHu8ja7vqUBSFXRu7XkeQKKpmyXDmDma2ev7B6a+6IdKDa3M2tnFZvugfOuWdgsdl5E5I17\/GoAtQ3YmFC4uN\/ICuien0BnbyeDzC0rbGwruEf8DNBaQlx2kkxlp3DYEZPCgV0PAAzqTnKXcYDDGS+bVx7+pG2eOa6N74u2fNNuAd9wne7ncGvsKxtAc0kULAVWpfwEVTRhFuX+Wj22jpLnrgIpeObOhsmP+x+DajnF3sSkZ07L+chFsjZEyoSHjM2d7MeHt4ro+Nim61zXnPmU8w\/BcoXa5IVed7UdWa6+irWhZmay0q9PIOreDIYw8cBftpg1UQU+PrQNkpkff4ehfkyMAzqRFE9snzrWx269Jll1H8KejDqHb2BTGD\/+JbQdQYbK+pb1yJ8cEA8zFwahgmDp8\/Bj9Wqa+ZONBLoUf7308OUA8RakTHpCxCwWLkvf2kJ06WQvbshOCGZ0EGslOkGmTrec0X+zl8HxUTYNWhV4+pPvNLGmyERT2IemvQVhMhTtVqsGWQRegfpYWU22NTxY5q8WrGdyH1\/BX98kEHqcHrZtHNUAieJVQwOpIEqNmXeCREQ5GA2NL6ZyX9BofzDtDTfVWmaai16bP7FP2xKWhy2JPpAY=","iv":"7c39b54b519fd39e3f75c02c615885bd","s":"d4da234aadf990be"}