Targeting customers in abstract terms versus concrete
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"09648304157b2051728f236158804445","s":"5ab3feb0662f9ecf"}
Liraz Margalit is Web psychologist at Clicktale