Targeting customers in abstract terms versus concrete
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1d0f8f9dbed1a035a002a6ac560b4e21","s":"ff5c088a4500419e"}
Liraz Margalit is Web psychologist at Clicktale