Targeting customers in abstract terms versus concrete
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e6eced60e87d5454ef9a702435eb2793","s":"90fc4cc5b7958a59"}
Liraz Margalit is Web psychologist at Clicktale