Liraz Margalit is Web psychologist at Clicktale
Targeting customers in abstract terms versus concrete
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"f9527aedbab4cb2e80087a75dcfa33f4","s":"6db967749f0e81a5"}