Targeting millennials? Experiential marketing is the way
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"ZvtdXIWF1Ri2f\/7Bf\/vEkJMMaXQT2b9sB0EX03LV9yZ+Upu+mnhv1i1tucWsPtweiPEeYiZsuBj4LfQkG7PWZB4KyL7gjHHmrHLb6jkllnQIacNA8MzFUTDW23vHkSd8idf9KGTZ4IaiJQ1PYnboYKQN2jKqXeE71Bt+BmeWtEGSeOkiCYngjRp5sX4o2rq1zCccvfyBSfoDhhVzP\/YwYuf0YtcFWIb97WyxXci8PdehKYx6dnMao\/aio03nvkk4M\/+doOxWQkzvgKeA1K1cYnv1f+7aM4HJDku3VQt4AsmgOGpeuf772t9uymivNHSOATi8i+xw7WuWpRmnzD0ONmdo7ufEHK2QzIccA2x7nJut3sh9WOemL+\/7JnCJ2ZkmCAaVbOqGppWwb7TK5kp+2c\/UK8fqzGs9Bkln6NyLoC5s30d3FScgNHX511wBJLU1hvA\/tltd+fmzBIleJl9imLjuuZlNQRqPohRCy3LjxbxhctFRCQU+t10F2OXi5r76U43PWm2eX89GekiuGYrDmVOVCOjIfc+D1qCzldg3Us\/gl7rV9q\/wGWjaHt9fv2OFl2ZI7O4EGsjY9c3JlWrqRjO1RN9AfaEJOY\/ogivTdkORPt5heoMJJuV9qizEmSU9kyg9YPdCB85hSipXPo+FAe+hPfRJMdvcOKBr4LHPu10hBXzVwjClo+fKrFGMXSAfLcjUlSc5\/tw58lim3e9+tGISdDzxscoC8OWv8gRgRr9ezEbMshTWqZS1+U8iKejgAOrQdigpD2g0D5JraV8\/CsJLDqxryhIVCDUImdcETeF0B+PdjHLGB4CC3fVA2EqNNVUJR88Z\/zsZLzvJeDq94zE4JewWTRVj39j4i8bQWbEBN3cG9PrxaPIvtqQm3tIqUU++OPCrTq+Zd3mNHvB2EOr74zI4kmhv07roKVQVDFJ2Oxkws83QdPzev98xV4KmhC4V68v4VJPOYd\/jDD+DDUFOTh6fSUrFsgjIjsQqSwUvBcbm8Lkr+YCXN3Ql62UlfRXGtuJLtqIJhN2ewFD8eMtilpJ0J61JYemKCp+EUAUrYUboHrBgNUFsp3aEcpn2PxrrJXPDSsD9l9WFfnnTM\/CYuEvRMIXh2gCHjor9hy0Isqdx5Q\/N7tEZFZILPxCAKk5KbjApOgT58mALmXd7jzkVKUT5Rz9fdKrjjK9zI7qpJl8DfyfZZmtqXwPIkNcmhqt0CrCi5bZJ9czZmT0euHt07MJPKdtFWxLs5X9s3vZ2IoMm06o7MmPusMiTXoo9eHFVHm8DoylMT40gZ5S1dGYUGrp8nEWiiEQY2gOTCeHOsGqOC159ldMd5Rr0WnObnyqP0grJabXZmzSLh+GWjzQ8LyjuaXv\/TguqthJMcaJm7co7lxvUE4GtvA33cCa4WdkFiB5jt4aS2ynKsTzn7Wgr2k4DvaGD5ledZoSCjxl+yPwuJx3OQx26eRnto51+4N8kFwbpGNHeELpg4zY7UwPZ0\/oRQbtnMUorw+UZt\/sPECE3t8QnGZK\/mgRzhty4A+0gx5LHJbiOwZW6Ev\/eldWm9n4UY5dPaiogpNvODH+w54gipuLb4JE7ARnFPnpqLJFPL8KD\/aPQcMPFeZoIKZmvAwuFzTfswvdm5GqRCYlDsucNJyiVM7ZGUab+y+fve3Xyifm5j9NomzvsvXdQCiMc1ckucc7NCdTDiz2csIyN\/Ngq0BCLASd+xYavTTJbj7pKChgQrLOexsKyxoeGOG4y3Pl\/kUyhwJ8kzKf4uYkLZ0NTfITQQjkKoEWnI6aKONN75Ojf83VxJo4WPiCaOg37eqYG1HNJhVI6j8nvWs6izT2\/yvbuXwWWyaRloqS9TlC25qZrB5KLPdmg+Och3YIRwey6EJsZEN8pQ7UpxQ2M8BtiL8SJ8FHYEapIICq+vlGSkZF\/b8dJSoRx0F0IdXMJMTo11ol69zCIL9tQIZOCqg8r78kVGAl+w3TePinBNuC2+7BLwWqnqiYJBCmoY7obAFvvcQGGfnBmB2dWu+lNqlwa8oB6njaUopViRMnybamW3vchYorI4W\/qA4TTkfazGhPMxyAmWHPhSFHz2Hnd3qQlifiliMhLV5Yz+90nLUbEjpdSbyJn15MfRLRCiQfCEXc50HPNSHR8Ui+AoQHT2+1f6tMNZ51LhMAGbJUsw+y32sw3ReDfNDqWFqxjafLcIOOK6kb+mWUYvFDj09XpEdIiiWYVU9LHdtLeq6AyMZKMM3z95XmjASRKagtzqVq0f\/H2xbHeUi4+vpJmCE8vCnlmWcvxZYqf57rdMQj9N3FknBmNPOYYE714YswPX\/zLOZd6BYlx+tuJ0v80EOApvaonJUb7DZKWsPTJzHCiX7Bh4YM6CaIOAFqrQDGM6GX38GT6blsuQfWWy7svl+10JTSSYZJEeLLYYoeu9Lc0hC5iHzcbi1Pt3oA1H0QsZ0P0ZQaNV\/PtTblKKSo10PSctUCuw9uojbnX+c1GhH6Yn0BjQsh5uYQ\/QtSbWtFLbavkSBkE4eUEVX6dWbNbsCjnWW71ixk9G9PbBgkKpTaPFFqbiCXXL72NBCTVrgy6M81ZOqU0BnFsDfR0Ys+6BC0UuDCo1LtmzSc5tqSvOt2I4bVyW95BElFFO156dI7SuAudHMqfooMUNI6DcffGklBHZp+dX8lrxMpZ7Z+4kzwOw+xCQbOatmAj7siSUdpMLCMLacrj55ZxzKAxhuvobJZew5BNI1O7DxrRsEnQdv955ajUhOoEW3JCWCM7783uMaH+cKtCJE17cmSCdkSizAl4dN7+VkPjisdh7+d5rB+S75bOjN9thO8dx+92ZIsrzvMF1sXaijAnVYXjIh0jpbzoUe3+V5nadX5vRZpUOVTcdzAz2qYuuUzQj+cBOHs2L4NTH5YqgaFZ7G7RooIXCsroSEYiaS9nwqpILmUW+eOwe9r1UCRLeFISIrcxQeK0zeZkz1tQo6spZ6SH8Br3Pmk8r09Y5g11+vgPSfm9joE0mCzCeK+g+cfZ0BNSzbfKXS7RtKRDLEj05OLahYwG4zrdO+VO2ZIv\/NymPgPE3+rsmzF2+iyAV29t3Qx46VGj1k7XPvnW\/GM7JJ0AAuFiuNZZxkUkyVMhjSAW2yrmhLfAVGFUGVso7YLNKFr+qpum\/5lPa+XUdVq2cS7G9AeY6WnyQGtiX3riBovnJwqY3a4dv\/05VwkQH5BzfMiSjKq\/GbLAvlsJ2wd8veqjbiiHTVua\/GhvOvcA2rykGb8oNdsWRfpVrrlpt6j\/k2XM6wQ2ddqAxGDRzYR7xf8NehzK1QuPXgkk7+VP0zbwQQTq7sSD5WcW494KhL\/65hv9yGaO2pVnjASlJmAYwm+KDP+LzDSPwplaXxqRrc3L1gydqD6BapOVCm1bQjpoek42jOksd4iJXa+EuuZG9yLllp3itd47g8TTbDNoLxy48lXV784rxevSXjdLbzJ4x9TbXVb5gsh1ULOGVecF0\/nry9PwHklJLTM4lx9MCVjWIatzbw1Rb43UbvDWAceg31d8bWzInt+3+Xlr6oJrWrgz4OC1PPj3S\/UvkYqV3HsKRWpNasS4oMDzKmJ1EFSyX\/wga7ySWxRvFlTB1IMOgXcspZznx0u3Xb8NyxFboKJVr7672m+Xraq8wEwoFc5svURoHDXNy3dwCM0JSBCEJmdzt1i\/vV11GIhKrWDe5KCMK+pj7lTwpXVRpxy97C4cmgn1fmCs2jHpamTQZQsupoC1wJgshJ2miCCTfRhWWSEti7lO1mpTRLUQGmhcfAyIBxwxlBBTDbJR50uPdk16mMSn3jFpGYwZqPXF5hSpYckX8g5caZ6+3EwHwIJwd6\/DBrzz224t6ZWBb8AON\/Ou56w3xwsjO6YPIs4+4l06yrlv2zHpolll1yr76Z7ofMQGK1EjgPPhFXhRQe5D1PDO8FJZgODg1DrN0fwxkeeF4NyWH2lbuwYSg9mHbwa2K86mv\/01yzgucae9q18\/uhftJNp1IxbTKskjI28+2HegyBND6bIpt6rv1LIfITUd57liS3JRn4L43qbaIsgPMOoYsrQYX7IH+uwrUmRvaBeBMOwK+7ABrYRAqRb2NOqKFhwBs6qoHUgoP365B1c+1X9Z3\/YJcmV1cpLN\/a00CWjpyDep7f18E9tvDba1u62xES4iWerX9ipe0+STuj1nv1yLGjT+ycswdJSNYeqRkynlRXneOHIBzjPPcmd4Pnh1NrQIB6D3tRfbFD6fOmLuFYqr4mO9rYyF2xuM9fF9+ullJzpzHrREFt4z+MltvI3j5nC2U8HAZPzL3GIHQPqQMPr2zbF45PCPkP1QLFkJSQN+AuAajwRshg6zg7YP+QQQz+pqOEIxBUNgq\/HnJjAFRsrXv5ieWttk2Hkmv9mItMUztqVRigchQP4+dePaRDJwtKrvhRggzixg9pWDrmprXCpaboFYqvobW3xcnG+rHUqWbxXJjowN416jGNBIe0krjS40kLrf7B988nOuDGQfmTgzvoq09XmI8AhIT4bRWq2rqFngcdhGcz7\/1UM6lJpuvYjNJojQIqhDjHt0ProGt3cZuHg1a590q9D+IkcSGe6eL56+sfTlVayvyqnebG2UjfXG6u4CZCiJZ94t4Nw0isAoHU2UW4ziE3WVs2J5s9keIif1gtjNdOJTOcbKR6fhiQrsxY1cE6I\/fg7JU1JSxDN92opIrI2gAoVR\/\/j2h5JEwhzG2HterU80","iv":"bc2c9a273877b08d374bda310452481c","s":"4bd805fae85a1177"}
Rowan Kelshaw is managing director of The Luxury Network LA