Targeting millennials? Experiential marketing is the way
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e4c87d727566022c859d38f9dd14ec1c","s":"bdd3a0ac0c610fa2"}
Rowan Kelshaw is managing director of The Luxury Network LA