Targeting millennials? Experiential marketing is the way
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c22249d8df2fbe59c2ce6207e5f4df29","s":"72642fdd6b761732"}
Rowan Kelshaw is managing director of The Luxury Network LA