Targeting millennials? Experiential marketing is the way
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"86d9dcee43db64cde92f7200b1501537","s":"8f72bed5b34ced31"}
Rowan Kelshaw is managing director of The Luxury Network LA