Targeting millennials? Experiential marketing is the way
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"177630f4a169173279831980bb55ccd3","s":"a56057acfaedf0bb"}
Rowan Kelshaw is managing director of The Luxury Network LA