Targeting millennials? Experiential marketing is the way
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e08656294748006a2e24d8d66cb5b3e3","s":"4b683a1fa24af976"}
Rowan Kelshaw is managing director of The Luxury Network LA