Targeting millennials? Experiential marketing is the way
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e1748d703ab9ef25772f23a79f5fd44b","s":"4076bcaefabcbc49"}
Rowan Kelshaw is managing director of The Luxury Network LA