Targeting millennials? Experiential marketing is the way
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"475c7112367596f8e2ba98043231ac35","s":"57c29259ed4a2fb7"}
Rowan Kelshaw is managing director of The Luxury Network LA