Targeting millennials? Experiential marketing is the way
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6a26431ddb4f7940b6b878b55f83ceaf","s":"240a6de6d0248f88"}
Rowan Kelshaw is managing director of The Luxury Network LA