Targeting millennials? Experiential marketing is the way
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2ec4d6df3abb1d73a235d19a920a863f","s":"fa4b87da8b005786"}
Rowan Kelshaw is managing director of The Luxury Network LA