Rowan Kelshaw is managing director of The Luxury Network LA
Targeting millennials? Experiential marketing is the way
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0a7a04856decb4fa776a0cabd0d08289","s":"8860c0ff083e6ac4"}