Targeting millennials? Experiential marketing is the way
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ef5d5543b032b4db19fc3f3b04ace32e","s":"086a7b0dc09d1b24"}
Rowan Kelshaw is managing director of The Luxury Network LA