Targeting millennials? Experiential marketing is the way
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"20b66f4059f8090c1bcf350608734693","s":"313f44aa94bdb127"}
Rowan Kelshaw is managing director of The Luxury Network LA