Targeting millennials? Experiential marketing is the way
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f7f3483223f11ae32b1888bd45aa1ea6","s":"7567829615d09aa7"}
Rowan Kelshaw is managing director of The Luxury Network LA