Targeting millennials? Experiential marketing is the way
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ec1160bd9e1bd89d94c0c677f3298ca1","s":"62aaa4ebdadbb2b8"}
Rowan Kelshaw is managing director of The Luxury Network LA