Targeting millennials? Experiential marketing is the way
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"700618e221c02eab79ebc98dec33a2e3","s":"550f8bf6858efb2c"}
Rowan Kelshaw is managing director of The Luxury Network LA