Targeting millennials? Experiential marketing is the way
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"P7dG0N5l41y6WPOg4H2UJDD4KJkeldwzn5dJMnONtllC9fD7L25geSb3dV9qIjmKkQE4m6Ui5Oo\/qexpH6fYtsoLrAL1aEAKzVgldVEpaBeGDshtZXWvt06HH0sMVDNg0LQtj\/QVcHoifY51FXcDDsDFT7alRGlkL+MNAYKFyyDhaqoIHSMocp4jqHzRrwAOBATCIWEu92KSN\/9CO2mtF6jJhmqE8TNQO92jSe\/kj1Ts5NFv57dprLqKs6LJ6I1+MbF1fF97QEA16BT2uGdkxYN6PpdnQY7FVoNviBUscLJNzKDCbaMC6J8whAWli0oZh\/eIOdBO9hLxMg3JfguJ1sCVMQbmhOfsdgOK\/6y2R1OMHi6iN3\/BsAptk3MfEZKzLM5VmD83Vl79jpbmTMWbJO9n\/OM2rxq7VjkJylMSQBcAnJidiExFkP756OCz9IFYJMnnUKW+PdwVVZZQ\/2N6rk1vP4MoO4gedP6enVZaBhrut7f\/+TmaTIdOexwWsVSKMM\/cSXP8gE0vKeak11FAm6rEMRngzO\/zuW7AYOk97iFGd8AQlQpFAub7vAzk+sJcL7LhlogbjscCdtsiGS7VQ7FM7e78dcK2IRbaITfQN2g70U6\/Fkk9Wb0xqQu6fXcFzJsQ+lni9+4Jslu8q+E9ZSSi0t3+zCX1SJ36YMhYHi4Ah7pgsF4eaYUelMTohH08y3Y\/Z31DsToIMyBiF6qsRHEhzYoGc9xh31hmb05FZfH4SxYmSkmL0AUYEwKyb5entcrCvaQoi4K9s6\/BkBEHkH2suSC5FW6MAHXCdr5LWpq2K\/m54OkT52lvHSORxpncanLbNi\/ivbj\/BFB\/96jgyYVXYYlRCuPj3oNnRaAtTq\/UGJRF70EMKhgIE8sqqfM7lUbShjPEv1EN5rirgTMpapw7dYNjoxj\/41HtG2cHlyb5x+TlW5aSpYNvpkiwaVchvEcoPesiYO0g2Vb96YGjqg5dpTuJZssg+ZrAoP1SRaLB1LVENg9x5TqD6M+Wd6OdTDPGFEqTKv341hPwgMxUMqZBm3msX2wvN5QNh0y\/VC\/dU0C47\/EztMqS7Zx\/yxOghxyVuSsuiynEbKOsmFUKxMZAOdxjniqz+lXAMLEtWC2Gc6YpLPoOze5IpgqZ9lWDdq\/CoCtgsVAaAfqYluap4ffrV90GuTfZbec0TC0d8e0KR5avCZd03DndKL8vvkLmrjjHYRLczIxZbrLo\/X2AhbMfccnBaHswKedLpBeX1nJamRafhyPs\/JqNU1SdKJUsINzq5BZJ8PjjFJgN3ETYeGi4OszjsJDef45duMuD2hxhpV6AUtfGoBtb89wmSm5ozxgW72W8X3rQbCQqFpA7YWTFMsLuPO+qgq\/FmnsfqBdWs5PYqEn4zz5z9JkTImGBZafQUbiPBJ8n5z7B\/bc47QYeQ0mRuYNCfyGY0\/X3ro\/47bR8KqNTW2PMlLjhi\/fDPYc\/QlFbACf0aJPd1tD8BinJBbbQNBzTZYkmWo2zXUs+0NysK+fqQvMZvP0et8D6wHQlWO40y8PiHpa+JDYZJP02yUZ2io7y7r6y78WmSKKEsDUmryIZtOSk9wRWJv4Emf9lepgp\/7L16QM63ROYrNGExi9F6grnfqqvepu8RhdIUacVOVqUsLnTGTjxUYTClz0WJ0NS5Y7ngmVEF82J7M5A+PEyeS8zA\/FbJxvnPBcfhFy56460BO3gSXJPMuckIVvisxaoq5Hn8SVPdAxpHEGjJkItVftFos0\/xeUshqfqg79omJH8X57srLEoRt12UfyewlrYFAjo7GuAfdW4prt54yVlxB6vzr+t305sRFOMmK9VUM9vPZYWkenf41l0AYxI7g7CGglbU7lQaOtB0vP0qf8Ep8HzuFY1EaITZdjYDTEPxh67\/YB1lNCurTIkTeAPs1r1JbeTXyAol17oDVHt1CAajYSY8ZvGniE0\/S+JYd9GD6\/HbrhpAjHopRP1cgaDVNhysVUvF8tgJtlOBOlg\/MK8UkICGbNYukTiOHzt61yXyGH18y2kO8Xi6r3xlxkg1UGysy1c3CWzSX7Ii4IXqv5GJvGfzvB5QWGtctMtON35eq+\/kLwbmA1YXre+I\/Bom0wijRVAaqw3fvAXIftdsXjWeOnaoXZucNyGmVfaKcBQJ7G1hnWbF6JuRz\/AaqlaRBo5LaMqQLSGK6IdNwevslcgOEX3ha9pMdIbEb964E684v8IDAJ2rNz3BaEGjQ4e6M\/M1FCasDdtAjEK4m\/PZgxGsm7IJl86+lYYCAuG0ASgdXQ4bI1DD89HyhIIg0SGi7FHs5lih0Tx4KO4eUWLmkkFpgbW\/zgrMEsaqqd+h5Y9lxUOYOsXmAtACp1bJ2u6mELG78iP+MGmBw2+xB287Ip9sh581Qv3aXPMzPpkvEoqGFt5x+F7rqOKJnCySOWBCAW\/hh7nMx1OXjuJQdwpx9\/kZFCLKnWh6phAjcwjjlMI+0DRpCCqfFtSOPO7K4MPk8\/MDhx7cL5Swpu1rlHse6elFznUf05sC\/fSosaIgQ\/gDVjGBThhK8cS1v5HxSrtA2i4XraO9ZAoskmI9CQArnDfqjNmGP+On4TGximzqPKxUc+FXNRZKMiZZxfjaAAi7KPYmNzlDyqrTbPth5ZrnfDHHIS3KI2Ttk3dpeoRgoimvjoPkcIPrnBh0x0uDQ6J5Da6QuEC4TcJ2FkzDXpqfOb2eOlKUpdGAfWCCeVyqXvAYTj948WKnliN\/QtDGhbulma2JDWYS61dB77O67O+JudwF\/uSkDmlt17xXwawNJ+ekGX31Yoz528\/715VdojqGOI+38yus7cDMOnorZc1Ha6h2FjbNfoveM1N72wrZ1YBckOpqvvv0fpEXYHBIFofaO\/tSPC+P0DB1Vf20TpcNsB78iO06QQKj5jPehuA0FK4FxYSXy04gbd4UzSmT0IRcoaKF4E\/wTYtjYKTMPUwgIIjG4shzbUpzYsghrXt39LX9kShRXqOm3uOHAFH61mEjzb7xrGugsf7xxZSIrMugNeTyAVR12QxxCe1EBQ6Ntk\/1dlNLFx8SlLLHUslM+vdUm+Thj0HNl4Tayx+mDqtHULsiyUvAKbog\/UzaYLjDZpglMaDzAnCB2kbJm1hSjQnUnQ8+nY4Q6+2HWupYpI86gSwHzs8NazkBQHrrhIXzBQS97u4BCPMx4PsPB6YsGrWvbbNOfNId1z0SrydZpp1aFrNyDPqV59GJOsh0hB9c64\/pnymvo7rsZRyENlpiX7EZtzV8XeH\/vAXrEDPkX\/aaulRJDVO5bSIGdnlv1elT4bScZ7aJ4\/D8sFG3ixdbis++7FHxrJf1YueLBrYT3LiDFSWO0aqJy2JQzHoQkmp6G\/aTcPW+SgcZdxjHqIx4enlt03gLOV8Qw7lLSylSchsmE0VgwIOJLImxr+cbEDONUlSEUQLlWgCHS4JYN+0K\/3uFewn6YitS+sgQGl7cWWFjwIkxh1KGvmJyF0eARjxMNYPijpiiLZ3s1lB5j\/3AAqHvu1NOGADZ93MF+UsHF6BnhyMaW+kJigLdK2EHM8igHZ2F3cncfSmyOVwbydI1W\/9BkiPsQFIhXzBCe+X5S0eFC8A12ngb\/9QGrdh+DogFWjJL+5T9UyOO1glDoh7reHH45RdDaLvSTrItz4iUp3KMksgMbd\/gNxGRc1Ct\/QR800PNgFa4UjsYqFdB55fk6osZhZ6BgiR1dVuhL0YPahwqs7eBrWB61fWyeXDeCv\/8EIOwUedPzGYd9V8ChYsv1bbqh9ypGZ2JTC61P7b3wNJb65PuinS2bDoXjOeN2hV6Kz4fdXMzJMiEF5uCNc7Hs+1BWXBpFPbBiGYvWag0Ns9tgpMNIbM0mg4sziF0mlj43cr8wxLSqOVxe\/jpTUk6107TKoaE5Fu6q\/QlRmJPscM74oeCtSbsjT5ma\/HTvbU3FmR2Aav\/MjozHx3QNhDbsMus69nY91I34J2BL\/vJ1J7XdiD2PE+q54Kkbw5ZSXtjN6NwPGoE1h8+3zV81vWPEBydhabTm8MhvgADmWAnlz1zUQy5u16An40ozFu9VuRFgGkAAWOgft4XO9zQ3y4Q0P+SaG9N+6Mz6IykQp7NIIElorolhiSoYXgsHHXfew17DELjLGD8UcrEVk66fsCOUIoPHMpyxrVwJ6C7eHiAaePY3GoJo60qGd8zl03mXVKNiwsqLQtxRvZkdmp+XnM9sPQhs01nOkCzbc+KotoWYOyV5j4yzl331ampgEAaIqHtYz7r3f+Phm5I1YclFoQD5F269GJEceOssdNViRdlNruY3kU5zIQI\/0m5ENwLqQUmX7I29rUfGQ65SJusPQzqnvxXq413VJuwsiv7hIrf8mBQdwCwML6NXeHuo3NPxlsMXiQXVMB+z+YV82Hvy5io4rbQD6qiKkBNQ4LKDoOVK2SmW53VflkSs\/M25jG253sU5BzU\/pMh7M\/wQjk1dv2DfEJ2TmZdoUBEMbtaz1dvC+7G\/do2TZHgIDt89f4IZSxkb0eBxX+57bLaB\/QmV11nkUylint7QS0Hz56c9KNiKoKclYG6MeCy+sAEXBB6skjgz4chJgGpsjwTP9bNB7l3hO\/MVptP7+l9h1chq5ZdcQTpGzRVq4mGLfuaCTBELk8l+Qn4qllSaxQT8TU7YzXpYczjrxKHmTo17s7fnUMwZnp38hlPsSq6jCTa3l\/ot6h0G9K7YaXaYrfL1qxt11x","iv":"cda2894caecc8c924944f9595ea38aea","s":"5fd1b0b370bf1170"}
Rowan Kelshaw is managing director of The Luxury Network LA