Targeting millennials? Experiential marketing is the way
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"WfKJ5\/MJaRjqk0431GehETHpaGUVr9jiRxTlN7rg5SSWBqERLAiMsHNwpJludRGS4c\/U3kUbnI9ERide4A59pua5NrP0kk1\/uWqxP5ittd\/mQwojGVfe4lxDm3O6nRctENbz02aBEezvWmVrIAm3OV8xzBE5Ot\/3JhL5xYrPNQvwZtxT0MaTw7NIGkpttn1x+lEu9Un6qqg21mXUBC+IQMDOe+sHHCQCDqLwDzOOaX7FzZhQJ0d+SjLhbdB7PXc35DeSsQGnUlOOhNYMmXUlqqWCuuuB+69exFq\/ybJuta6WeMH6RBa7GViub1BHPV0SPiWH4z98GE0QRcmWsmnUA9OaVuYtlrtXnKI1aLpIBUbzxwkk56LyWT7OYLN6Rx7LyPahEcnBMnyoAi2\/4QqQEXe6zVCMhX06dgK81JNvD\/22AaFLsh0Rti4qr5fZVEwadRUMNfdLPu4bhUnmwz5rryj4pmXgsw\/Kv3WNNV0FFEvvU8pwkwVUjddnouV3k22mMY9C0DJFJvaPx8hEoHgGYDeGmBmFFoFTVlC+BnVM7e+0uwfcAwf6MaeR1IUpBBADYWrX92m8GFcXIRxxtrdi\/lUtC4CRLwU2qB\/id9+8IA8wPxt0kgQzMysxHlB+5Me5EsVy58qo7SIU+MurngJ\/NKba9As5QLgaERxPGGoRcZkW+slWpDQZU7oqN2YWykZt\/mFqWR\/mrRDK341Nm9xhlWSwrfvCcRRPM5Xx5bpfb+rA95QJ\/Y9uXRaUSqxPC02\/ucGe8YJfzsMAXObxxFps52WIoHTXtNBG+h1jwLY1M25VWsirw8Xgom360OZjgwIMWNGWImRx\/AP0Ob+lL9vvvtaBFCYhmtn0y8xZlzKJZqsEwXNUHcEa0K6RaH8NiAjM4weCEZXzVArC5gC3ZFQ8QebCVtN1w1kxJvXQBzY2TdOadh3ruIeniTCXpeHPnNO+p31X+YlSxZgMHYagjG213TUbEdjlRuIN8Oe11oA2Cwg9wYexs+CdN6C0OzwtTaiejJE55qcm0AdLX5SXwacayYWgZl\/c7TelVZ8BahnAT7JvIslqY3DrixQJg\/oUGjq2F0uKShKp9bimiWRJZSs7H4bGbC8KHJSvebwoD8KoIqqmxvslDdCexQ+dDwNVtQ8b6h6H2zEE0e1th2eiHyMoCf9FuMzoUrmslJl03S5i46G4niIUW7ayFWLh74KaBsGTS9QPh05ipr8Ugm6xSMhlHxNB08z1L5o8Wcw+NpzhOBPYmIIri\/7Sz2LqzH4MyPuY28NZVW3yhufusD0J2DdLsUpj347sNSqnEdsWxFeEEDx1iuOZezP2ioB91D0\/RlC5lxk0B1Do0MbvdEhCOj7msj1559hXQPv5HOMEVg6uQelwH+Pv4G9hEsj6W59N2abp70y+zxOFp51HETBDUrmDGvF4DSWrNThBIA0SkfhUScvMGpTZMhgEThawGrJrSak\/xyYSjW5uIB+pk1uxm9GmEv1d5IPJMHiKmxQZjhZoKXd96wGTi6e09luh4aYhcdV8mM+xm1S6C5G4qOvHPXfrsC5mqIXUc13++l7C7VIQg1vrNOR1AIVfY2Xj5\/yosIBHJZaWCDR+JpLLRdmiBVpA\/1vvU7yPdQ9+LdpYkZtdh\/MBK+fujRda\/XoPYktCT\/qONRnOfMqUwDWVkz8WGtSjmDOlJkJ5wEPi+YIbC+6ex9TCLgS2HuNGUDWcQ7natos\/4I\/BhrUc24H8wihxDX65d\/9fD\/Pn8V+oSFJTvgH7DPApsbtD1Y+Q6A1TEiHq3XSo3FL8DPYbrDys1TLx\/0H5X0wjp3H+oH9cD\/dNh715YIb4oVwzmHWDBgenvPtQwBiMiWj8FFNZ8wCUwtoym10WY5KR3j2UWyTcwSbGwiaZ9khl+Z9A7sPl0iRX2c5VfSaF7pfwGNx0yXodc5gsjz8kw7b2e3WpMAkG0yhpfj4IqILQ0K0n4hP3PHsGCJJlpLg0phKJrfqWsFkRV2WBpFVije4bJAi0lUXOcG3TrkAKAhkzkeOx1hdZRJMgt6\/RdbsuxmvPF7Ny7AViLC6gb8RHnnEx371Pr59wAZNJc3J+VWUxryqF7xGHH3ZiobAs2A\/ov7C3geT36KafMwC4tjJGhPUOCog0a79vK79t4nQHxi6tKSIMThFnwQgxKgzXCtE92CFYgvUINEGkfShzD6w0cLkt90CM76QsJlCBfDnR11BAwM9w4sa5pJygq9eWqsUJfjtGBuWt0DfxyPJFUNMG1wwalRX7zPYZlVq1EQj\/rMMo3DUYgpmg6nfq3OO+7bf2bH3ltHb1jpQ00oXZa35QmelrjqDdfTp2pBp\/B3zvCTsluXHil88hthiqGMKtCG7N6oZ4ssvI+ovF67odJDqN+1VmCNmHtmgCfAokfNXNDGULVuDFsp+CoIvQGG\/s5Aq+OJINchSeG18hwdLuDrSENDbws5vP\/ZIFByEUgD0y9JaFSSyyAXjqF1ouPJdSh2pFpAa+cJPhRLSr+6clxneGgLOB679B8ylmsvFGKCshHyIpN1kRsQP2BVl1+FHf6xq3UqAaEqXDetkTUTL4D2kN6c3jJewrImS1vOo7qiJnjBQI6qJ01IAjIx8nTg7MuuO8bjvHjc8TbOkzR2fVF8UGWQmnmc3a44ayvOPIlns0LzdbvSlWGTFAWD14jL0AEMPme+qwKMLReONeTzW1QqnQHBDoV0VoeB\/OG8KtHBHjXcyPEJJ5rNGuUy8yBjS2g6T+AsGLLcKnc1\/AyFXpTOF5yAzvRofUdduA2MCQXw67OC+t6yv2\/9fboCyNefxTJZxGZZcCEjT6iS9Kac\/aLc2Hk7+nhiRJpaDyVTqjcRLYgQt2WRzG7hQc+zRpwh\/h\/fRIryqxsvefgH8wGsnUm6S26o3Em9rtIl+IlJCW6F3pNSm0dHLy7fl6CtSh\/hnxH8fZPTSczbHNvR8NTvpjXSKX1HpjCTkKmtLgzunjTyNc6szjl3oBHIDqc4oT0KyJ+CwZ2PZ4HIQKct1TNLnc9pqXGVQ\/B9EyigEqewHN2k+XLawcEuTGZirzhV8MLCVZ11Tk0IYQ3wW3Q6\/WNN7+ZfWye9dE1gt51c7JTSgsbmuc50TpNNjP8LUIqsdYLsKUruh3fLmZBPPKdZMXl0we8yVtQuQ17V6baXGVJ95CfXa0YzvMuGNRZYq9FhtHjc\/MsMW6BLbLdDIApy+GgEFtkmyeZ8RnNR9mybufsUbGT8i5OJL+LGbIRxQ6kqG8ybWg7HvEfB98hHI4z7PItglNuHi7pv4CSsx6cXIpJmfT7GjWyg3at44fRlTdeVqra9AIEPbBlkZCTzePqHG9LU+TrYpVQLPIRkkkfi8bLBpfzhTPlbKAjufUf9cmPF80DWxesODRmHm1SxQfdNO6DnUDU3y+jM9Hja6cX+f5Ww2oQXMnXtyLUtX5CzzrYc6AdltAD31GWsljmS9rb9UX+tQuP8BgKoYWb8xtlf7O4BKmaJMvjKxUEeHKCp0pm6Rq9FdzGbwLCSAFLWvLe3nM0o5on\/HmMlbEbbWkKAtSHpEYg8GbC9KvYIaWESr4eeZO3jsL2W9Rw3Wfdplm9FfVDQtnDYykpwHN9u2BGJtodBTYvPLx+lM\/NHzgJSabRUsblN0T\/9q53tb63xMxq1ex431WLqrigMBsEfo8sCBl0yRBhzzWze3G+W9GDmI9t9pPoiL4ZsuNSVNktEHDs5OAM03jeoXRnFHqwQi0GK+PvWQEd\/r7KLoCkrUrzYaeyeYmiuwSz+Ca3T\/Npwessi+NvyDE53rmTPv66\/TwyNkRTdYraqnbjsCoMX+v3YuYwTTR20ifF3A+ZslKsvRaEfPkgeJQt3cCHek6xNNFvc4ye8qIGMNXc9IkdGocvdEz6RjTmzhMDGr1WgpvFeSXtZZwHa259Klp+q3jYeIDBWJH0jayyiLHwG4y9Hn2kgDOcrcGHPGldsN0SWwBzvBy8WQdYQxmm+okgrxwwDxwMXC3VsNasFI1LSURQEfYHEIZG+EtO8sjKIdlxVHTE0USO3q54Zt9VDf\/5aqY8qBegKWihwHyUzxhp2+8sdT8XdeiV0KzFMBu+4QuE83AOCchYJLqlfF78VpH38esSUSPCOe9d\/fc80hDq8DGesfFkI49LgRxMqvJgeWD2FWTJxa5SkHq6HSYvTQ8SKlyB7ExfQNHvxWzS+IkT+YB57DJE+A79Jt7H4iii03RtG8RvuvuSPBp2paWY0kXOjiGKUfLEPQIBOzYl1I0bAuvi6hul39TJt\/uJAAlQPF9R4jsyUfphcqrOcKCjkPlvBJbYv53JzXzdDDzqpQ3adaZ47TGeaXpoDYGahx8xUCo3Rq8PpTpamyYE1WGiCHAWQ2zYLtan0ugJVN6ASHMyDoXQ6U6bpOJ36QxjrJnGH0BU6z7CEfd38rgbNGsA74XhdeGECfZDC1UC8szsi97y22jQ2\/f1ukk1VxATAMH8tyzjLNIA24CdZgViOMYgT79agfcuJkqu9\/1cq2qQ1rmgv3X1KzkA1S0gXFIZXpw7cqGdQB\/EDsuxGu1SRMOZiFX3usCMUROQb7\/X4Tsxldn8j5FjTt19wRjVmAm4cgNNQAXpZiXdjE2wV7WIDa6CdGzilnKlEeulMZ0B31fMMG9afxBMtwel+4T\/z4ezhTLqXt0kEvVSF3fAT9i5Bjk7JDYZTLW4tG45YlE21oDPxt6GlA1vQiZjBRBw1pC33qQkJZM","iv":"68a96db85b2febfdb64d6f68d32e1a91","s":"45c0f9ed226cee98"}
Rowan Kelshaw is managing director of The Luxury Network LA