Television advertising is losing its clout in conversational pull
Posted ByBrielle JaekelOn In Advertising,Featured,Industry sectors,Marketing,News | No Comments{"ct":"aCW8WsLCF\/S6nMlJf2rcCjTFGfLRHSHt+ZQ\/rksvPKNatgIjc3IeGiks8h2rfpIaIt7cbrA9GNeCkLiyoX3VLc52rpgMpBlEI2gc9PJMr3WsUAdw807e8bk\/T3H1mdme6iCfTXzyvafKO13CKsQrvGOQzarKaDS7toNOxzSZLaTeevVO6p2+JBc43\/pQLciGItEQyaCQHqWFvIkf6bDedLgfiVQywDxWjoVB1pjdsKZlVcWtMUJVqxG\/1FuLSE2y5OP6EwMtK5PyxSrByjG819NdvfsDIIfmvU72bmrGp9DFVfh5wtpmnt5zGcw9UxunB714mUSSF1Qlt0JA7T75J4nsFlA1SR8C130aZ+i91YmgzNsxz0tDNN3n2JEK3jZ\/Hy11LqbVWGOceIhrx2+ru0kbsuWJfUw5QBckrgv932gy4SkUAkubqflmx51BsGzbB5rkBvwLgANSQTIZXMehk1xJkIF4LmL2lpX1NNoEGM6VoroEtGBaSWS6GRva5vFXJV8+9fU6j9jh8XnLCwvWTSJ9Yl3XRWJhqrcRJ\/wOINAmVS+aAneIUrhYl5LWTr3yC+Tai959ggnh+LuyiQ8bku+diu1mTv1bNtzjrXEHimzns8zHmiO8PjM0fYElDtZd8vYN+BJnv8ygFDXev+8Kqxpc8uKKotWq7UI3IT12E141JjWaPgGik22nOpXc0NuG+O5zy8CEVolt0svysLJTQX0buXgUzRGSWbn5kJYQf1ils7hLxP9dqFLDrhekLtFIGghrH7IA0i2BhDwoXR3zsF7qFcyelAz5NUAbCwTtYTbbNSe\/mKad\/m5l3BKabv6+tNSK\/0ttiYoNCk1ywuIP7RYsyDWUQ+h5LgrXsAoBCVBtdeVygeqhcmxAGcYVvIGjQfTCUFqNGYqKpd5xoOrGxl0VVZDFoBCN\/D79ek3I9pR\/kfOWLJ5zhXMckqgG+6BtEor5Jog9uNEVIN2HwUHM+dXAs+mKuMAUCdYfMmETbR2hJ3ECHtF2rl2pFvm2Wu3J7ypmBBmZ9pWY5BYoSJpQVnzBzkH5tAgT7XIGazevqab0szrVOsKgg6tlSOhNtHCLOqKbcrK5R4QmKsv3\/rrM2hCuAW1uMa6Redsjj+CtPKKODBiFqwNvrdD09WhfF41EN4r79K8JC0UXzEeXgyTKH+ONDMuTflPQymI0UY\/EY5mvmhKZLchFkUKslm\/d5fotRirmJdpuQC2CtGI\/EQfLczoJ\/BR8Z+V9ed1VOQcrR9xu7Lh6phCEOKlFw4v2cdw7v02CWKkay+PzyiSrBUpC0GDOYY20FsJIlN1XxkMt5gmqsTQUYocWzOoWcn3JcV\/DJ7z3Oe270nB\/ci3U1iG7NWNndqfA9Z0ftHOEqp2mlvmaqViFa0hzcFmAKd9c3wAziayALd\/U+2CddDeVBzuUO\/rr8u1jHq2NRoq\/RVImV+UuK0ly+ixkbTpYcBftcMiU9jkyfd7nIBYjY6g3XxUvL2WdoFttk+J8sbVMOS0BxiO\/KneITSrQf\/lndF3pZsKj3v2jZlmbv1+7fDx617lAUZIadNvffB0mJQwPOobg1mw7WBu4FM7uT1v3EH1TqT1IYT+JsXdBzq56T6cv1tGrWL9qivLFdVi\/Dd4w\/bNi6i8SarJJQ8PlOu+sPdSCfts4yAy8r+Lr0a4SYK826tfO\/NIwOwIEQ9crBgsQFBkEk61OiOdYolhSP01m36auKzWm1mcK\/wKBQyzcY4yOmCObgaFA98+E2gszzyTTEHHKmyZ3s1Gn5xk9iQ6aRde5A9ZJUIRs76vd7t3NZYIhdy4ewEqIZlx3RJPQayor1qVptJPzBwZLVgiSwVqKYkloGDIMgJnizWwcUkYHnkCV9v0YmmA6579BT4oxJ+8cpBn95kM4jx0v7exL9U6ZWqouJUYKCXQRhsaOqqbpXaX7yNE0TY0GfPHQvNAPKBqlYJf6nzIny7A5MC\/uRMc+lJOz1rD25cmJl6OCp6nok0Rf9sO0jimLMXMlbNNWIN4VyCrrtOJIW16UPKAMjed5FlsDLfyriTsdcY2b03AjWslC33ktRECTURgKeDWL9SouBanGr\/6yKtE1zsZUeBw7sea48rIpkLsED48iyHC6Dt2rRr\/iQQ9TNT18R\/0H9OzL4QpIhaNHO7nbVa7AWKpYvKapaE34FjAowC7MTWW92yxS2vs\/Pz3op07O62iqihOIBKSMUb7FFts6K7zOUghWMxSqocgUBmdvz8Nkcdb1dI6I5xq3CnbNiEdsuWh4QpDDtt+BNRfBpQKjbkAfgoFCwN9MJn4B6UYlTuPuSf94RSCxSKYTU1zZkcY142rW8DKqquiNsN2Lgxem0tfBqHGWiXf0VQhjGlnIHXrEgIhve6lGqYbPK+eJ4uk43NELNRMsXl1tVhi913UGG4HZR1iHBCLPVh3DZlHgHkOs0DPzeRaKbSTEJHlf3f8PTXHBLS\/Tj\/liCROfG9GLpEnNN56+KczMEJgXB50DgLDdG9r\/yCLG4HiDpngi4R2cfAcEonPvJ+REubhxxYxwsJgaohr2yOn83nGD2JVOZCNzBzPLgHL1no4LoTWLs\/H7NXUU1F8kUCHHyHBTHICXSHT\/z7EC7vQSjKhSW0bSre2LfN\/Q\/0XQnM56SHAv5jxRC99wCH1meqVE\/Y+SylWCPnRnXz37zW9HLLXfsF1RRZbF37fBwizuoQbfByWuP0cBUKu4Etfyk0X1f2jCBiDCxumPUJyLN0WPLhsx8XuTHMof42yW6kCgYbbzsCkTDwzrI5pi0Pae6yh0JT\/85BdLh1Aj8EVaory0jhOVIsWbQElaR1hB+43sS\/yLFFpA5JbLfThdfaH\/hkZMKEVP2Do3ccRSKSS8bOF\/FA+koCPt6ajM24laxC7\/tDe1ie0+5abqrQnq1F2PHpCKuQEASHD\/XIuwZjHwvI1PCv4FlP\/yzyt9AJ7WvQsUX8hJsMHXsvRR5a3N1nUKI4OPWmW0cLZjt8Sm7UkrETxY6FxvZbNPMvtZQYpH20y\/aYPQU4qNev6PjyhLo41iIp\/VqLho9a+iUyHvlwi3kqB+aeR4epF0Gr+8o0pBgpFPhbv\/FC4g2vSfmXLqtFdL6X2EQrumDi5Oco352tXGchd46M4mpXfr\/WkTitSRKQelIcv3GWxuhZBdWmUY4+rSPB2XxI8ANGqhL21xKnNl5ixKcO62ccViT3tjcf9D090+m27hK22QiM8\/4c0ATAHV1HLmBs28AUB1ju1Snprfw0lLF5m8\/klMCLqSXLEaWEBX1kFfPiCD\/OH+25OJu3tZH7+PZJGt32RltN6+cZDB0JsoDLpxzR1mIK6qbFpctCLTywqpd8qqZ1yqevpGAS2lSES6xk5rtEsEpB29525xYc93nGadza4U1212dqILQvS3\/JlVSPnaYoqXpMwWbqfwq4j2Q3kRRNEI5Lh6lDz17kjdZr3NpxKnou2bRbRFgllqsnZo8uSu4YatXxgUuNXTGjLkjcy3cTu3aYSDiDXksqTxJ+siPsjAnn\/C2uhi2hWxsJWPGQgCiYoj9YNIoqihHEi8BhQ0rYe5uKBL560iK2V85slwxuInW\/Im5n6uktxxLZcIT2QX2zXi2X5IXY\/f8BYp6oft0jgScvnYTLZaDz0y9B\/U\/+l8vYdclnuYQXCJ9oO5qSH16AhkkZzuRIYgp5oipaZ9wbKcOENSyNNIrUNUUSBY4KDX56p8uU8Z455pln+AXUt2+lrcy6G2w+00d8M1LFfHHiWY5hQYWIEwLBm+m3Zq1K6ICUyZQAvk22fVcy2bx\/XzGtOseRzo60wbGe2vZeZE9MHR+qFVvlueIRFg3nfxScABsHUUdQtUSr03p9V1ZT6KY7BzlQfWHy2NxZUVXCprRC3jP7O\/8qD+7zmiKuI91Dc6pkaqRHnqQ8ZHydmN6R1b1sDrfMLaRqlQeFWdz6nQsOJ4aJKjGtWwI09\/TEsbT1KfPrnVOwuGerlA7a+fdERNEnF+vmyat9lm5Po+N5OsF00AWk9yYgoQi40PrSsT0CgK0kXQeFWaQafzPtvsFZ8TTl6d8tIJPOxtXXSmcifqzGfGRtmD6+31zIt4up07vacHjyG25jxeH5nTFqFhYrHUIxr3N1Mt2tF28z84SgiDrDczpvlYpajZ7W35EnSft47jBHaCbDUNUgegBqNDPE8qno5g40Fo10sbUGM4XfjAxbPrgdoG1VaBRn3IN0yni9Bj11VJ\/1EJFiT8Bx4R4Hd13Ibx6sOHRn5e6WKE+kXuw3XPVI1Dh\/Jj6rVjSu6XjG57uSIkMgMjX1Ct6UgzlKGgTX80N01DBixogkRJlMQ2CA0pvkPZZz6hxHzin1YRT29KKc4vYrWOjgY99dxkc0ZKUvRYbE\/f1zx8C4u3aI\/4oORlV+rPFHOGbsvJoVzbzUc2fvdN5eCD77jdzYmq0CRVxji+Ym1XMr9Yp5N1vzU4nprC76M+fewE3qtQQL+7feKD\/CZFEpECb3NS9rnkZAexbOw2YhkHHCMHLV+j4Wi2if5cN2K+HFBlWou8KkrmGgCVu9RTlkaPSX7TpgAjL3m6u3\/hjksEoUy9Ln5pCKM67t2UrHBqRiEkjPT4YvxTEqEQE7LMTL0JOruuEDRkojchpFxzaV+S2Buj2xYz91EbYsLHHJlG5HRoCFvJBEnEsidtgu2znXpHrHqC4R2yhF0j37ayEkb3oCtUbnQMPH1Ftsbc2KCxhWDapRfA+Oh8xTB9\/K5s2p28b0N\/lkhyMdlApQksqfOstbUwxk2xdztqJd6GZtK\/ZH0JH0sOS613c8iiqTiyhI\/FyTcRPL+VAnDKwX0NMAH+7q3IM4jSM69MdOCs+8PlvK8wO8I0oLHH1CbFngs1FZ3SJc2FqJMO8263128pIpXr+\/72rz4hAkI4yUeoHLYZMCGAtPOE1nxPxZvoyExVoUYZAVhI7M57Te4c82bOxM4xjPfuH0IY01nF12o+xB5yEhmUjISH9PTfcNLKPN5kqwN9s\/i\/h7cT0\/JnNmbCf63o8MqQ62sYmECWdQqG\/30KryEfKndGRd75QvJkG31qOMh7wohKN9UpEyPa5C\/0Bpw0pihaESLJUDBbP1fWDxgo4I9vfmJqiJGVrU87vzA2UDl465Fug0o2CuOtZeP4TKFzb8gsQfFWwsCJImdiR3bgL0T0DyyevblJW9Eui70Bt28\/3Q0QXa+9IYx5emDtQqQyDhUdfGMMWu40vJ+RySaWSNddZ8Rrszl3o18GCllRYSDo5c58aVXTgxoN\/lnxHDdA9ohHZEwh68pUqyQTUqt1teHbPqqLm4ixQKTGqZH\/wwO+tHFs+WzeWD5V2u3oSexI+CrmkNGzICZZgtGL\/CSPZgocvdUe9Xtk94Ccb87SAhMQQzI9e7eT51s+ES\/ecsNxJsI3YcNmuV\/+ZJpo+ox2QRnyYHrLIrl3je66wp9e\/TfN+BRKi1yhatYqoRYu6HjhtTtWp5RoD075AfCPibcEdQuwL378dKZbNl0UyktcbIzGSWR4i4XTQ2M9FUhDCZjH0ofVzSLlfgKbNkLGfYI4UWiFMJvTdc4f377v6HxBzXeL+IcIST0Qx5970LHrW9dQjSu8jWR2jVuY5ZYh9xxlGN1F5aXpQGZbii2gAVb4520MpCq8wbGTJhhUyHw6lfrLRuxeQ6fEuSsSmqkh5uant88wg7ZmOFBKbl5cNCqxG6y\/hNL9pMU+A\/z1clx1KbHy7IkF0jTR6JvAxWCjJZ4Mq9vbDHcb4091MR7XW5rHv8YJJnKoZ8qHVGud+m0e+6LrVOB67LmNq3\/ltax4SEahs9Lek6gr4UnIyqECCOWPQV\/3ohWeBcUUMbHtiAdadzgcPEzGnmOfS4tlq9RWUcHFFRJ3+uvSwm9RVs9M2+yWuQ3fpvDSRtSWTZjEpSS9tWyELoUAScjM4+3b9dXRMG+\/\/xW\/e68n4qWGgaiYiBCjCFPgqtzff2\/8+8tK1rOS\/2Wmp3pNEU7flK9J7HZ08d+2GiwPM+ECoL3SyuXwe0xYll4C52nRg0haVVQGVHUsf6ue+9CAg7LXgXa8LTwQTRKDQ0JHR5rZOvNyiqSPdmWwPVBAtrjnndrwQeWuiphLRMaXviVi\/N92ekIr2CsC+Lu4HdRVQHMqtbjUffLOg2vsOrqSkiHXj2TTHsRJUxS6lBODULAzQJkr63NwAV37cfUj9GviR5mbrK4Jxbu9sTvwLQ410kspVswOF0frgxBSSid0C6zmeGEgCoyl6aSM29cueu4o1yA++2oMYvGayPIFxF9dAXg3BCBxxCH9tmxdJmyi6Ja7N4SuxVUOuvDWyw\/Z1nAVXvfO92zZkuHUCm6UzEYmGma56EQ67h3YonBwQtLSxx\/HKDmNpppHNE1EpepQVr0i\/vnUe4QvXFhok+7SCuGWxL2tg5F5C+hTeVReuLhXKafrJ6pCxp6649vfWERJXkgD2wa\/DyMN3cj0gxnTPgYS9MJXWglHtjCo6zlCJ3ZOIE9migODoV4Te1qP3GHJal6eq\/hOxeP6ZHpuHEgpFp7sIKGR+m+0UxFAyEcbZ7n0iIS60IdIbpuBM\/+ydnpGpfQS+uBLAI2xoa1zCxSAnkyfI8a0mVF34stOebwyJRPb1eiDyNsfQf7TrnWZxbv6E8CZJ0KbjRPYY\/fbAW9vtvJKPkJTbHgLL64j8L6p3yva6g0ljUaWCLAH\/QS4XvloS+wuytr4zPQyi3Gj14qG4D2HSBZBMwYpGvHOue3f7tPF6jz5nhDFl\/2O0dqlggQuKJ4zpTioXY8mwrFboYcyrIHJ9V3iFHTfxIatnPmNdOBtl8zn2kADu9hA\/cgKR6X4T72WdR9q3U\/B+49nFVcKK2Igg9OR1CHX7sk3SLaa0RkA0wF\/mFXHlRz0Piqpo1xaMcIh4qIXv5R262+hyt03QPePCElD+qx2c9TjK7bqGqHvyCwDJLc6Lts3X096H8ipJq0hNOlFB2jQDW0xnX7CT+Cedk7TMMjVCz\/g18LAOgLnObEN31vu\/MORQtZbknqMPqBBib6a8bD7OoC8Jnt5FxrUr0hxQRixHQuZxtiMyHrCwjKY8\/ZLxG\/PvV5\/Q2Mq\/Vpf8XQKWzKenuzqESbnzMAXySanY1Q++tb64mkFdAiZJPDmeJod\/UFEi2260b99CWL6\/3qJlSUsbezo43EPx+e0d27BQNh\/QRmc2W2XutrGjohYa8vGGwBsiTGhq5pyrM7s2yslKA5AScCizyuT41vzrrkgk8biiivXzDHHu65c0lG1qEVvAqKH2XdzexpWfB15vlMUeIUhp4pO3sSrmbRiLGpX+Dx3EVNza4upF\/8tXx5ps4pipI6xtPsa3uIWN0U+1yeSmNgKNx8SFNerOygKOhdp\/ACz4a8JlDsJeo\/vpGaWjwGPupAm4r5er451IcH01qI1Gecpp8lm\/h6KHub5f5aagyFZKZSCazfGR14n6zjBK35OMOHeftFnBeLjXkh\/ZMrokVEyaaOI0X8ZdHE3N1Jj6LcOBy3vr6wGiAsgtgRe8skdncnXanAQKatEgSBHa5LGpc4BESdZWitPDZJgoMCBNTM03reM3tu7S87Y66KZ5ilN3CwU9tOzDzybpxKVtOS0F9hux24r3ZyHiazaAbJPVeE8uCDB0jucL9z0NfK2U82BndmGIdIqk7dlMcjm7z75dLhz","iv":"325a2e9c0e11ecb0641a774386221644","s":"57c1e03b4ea517bc"}