Evan Magliocca is brand marketing manager at Baesman Insights & Marketing
Television is a losing channel
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion,Television | No Comments{"ct":"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","iv":"59c09573e6b9f1c1f1c400d77ff6fd2d","s":"7ea9035108901575"}