The anatomy of Fenty’s success
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments{"ct":"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","iv":"f498833f66e7b51de45eeceff3cdce09","s":"a9236bce2de232de"}
Fenty's glow of success. Image credit: Fenty Beauty