The anatomy of Fenty’s success
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments{"ct":"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","iv":"9335b23589c9d0f6462fefebb9eec4e8","s":"e1bc8eca64111164"}
Fenty's glow of success. Image credit: Fenty Beauty